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PRESS INFORMATION ITALTEL’S WEB PHONE FEATURES NEW INTERFACE FROM KORA Italtel and KORA partner to deliver a new graphical look for the iMSS Webphone. Design and ease of use for all users. Milan, November 24, 2003 – KORA, a company specializing in the design and integration of solutions and multi-channel platforms, is the creator of the interface for Italtel’s new iMSS Web Phone. Presented in a world-wide première at Geneva’s ITU Telecom World 2003, the new iMSS Web Phone, Italtel’s low cost Internet/Intranet telephony/videotelephony solution, features a new, especially created graphic interface, based on KORA’s “User Experience” methodology. The partnership with KORA enables Italtel to combine its technological know how in the implementation of new innovative services, with new graphic presentation methodologies to help users benefit from delivered services. The Digital Interaction Lab, a division of KORA, designed and developed the interface and the interactivity concept behind Italtel’s new Web Phone control console, based on the ‘User Experience’ methodology which enables an in-depth assessment of the user’s experience and, as a result, improve the effectiveness of the digital solution. Attractive and easy to understand graphics, combined with very easy to use interactivity logic, make the new Web Phone a tool within everybody’s reach. KORA, a company specializing in the design and integration of solutions and multi -channel platforms, was founded in 1996. In September 2003 KORA acquired Exante, an e -Business Consulting firm controlled by Gruppo Formula. By leveraging the in-depth expertise and know-how developed in these years, KORA has implemented customized web solutions (web sites, intranets, extranets, web applications) based on its customers needs and business requirements. Made up of a team of 50 highly qualified professionals, KORA offers a comprehensive consulting approach based on designing and integrating solutions and multi -channel web, mobile and TV/DTT platforms, and consultancy on marketing and digital communication projects. KORA’s major customers include: Vodafone, Seat Pagine Gialle, BNL e-Banking, Banca Findomestic, Banca Popolare di Milano, Gruppo Fiat, Peugeot, Autogrill, Red Bull, Perfetti, Artsana, Henkel, Mediadigit, Rai Click, Ebismedia, Cartoon Network, Emi Music, Virgin, Fornarina, F.lli Rossetti, Ed. Domus Quattroruote, Biennale di Venezia, Gruppo Filo Diretto, Ras, Vittoria Assicurazioni, Euronova Italia, Federazione ANIE, and others. Contacts: Communications manager KORA Cristina Vargiolu KORA S.r.l. Tel.: 02 83 11 5200 – 348 520 31 80 Email: [email protected] www.kora.it – www.timeo.biz – www.e-avatar.it Italtel External Relations Product communications manager Marialuisa Cordone Tel.: +39 02 4388 3771 Mobile: +39 335 122 3740 Email: [email protected] www.italtel.com