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Network Bio-active Plant-derived Food
Cluj
Innovation Day – 19.3.2015
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Development and Distribution
of Food Applications
Privatdozent Dr. Dietrich Paper
Botanical Health Ingredients
Anoxymer GmbH
Schelztorstraße 54-56
D-73728 Esslingen
Tel.: ++49-(0)-711-90121090
Fax: ++49-(0)-711-90121099
[email protected]
Agenda
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Introduction of Anoxymer
Core competence
Products
Key factors
Example: Products based on Amaranth
Botanical Health Ingredients
Company Anoxymer
Introduction
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► private equity
► SME
► three founders
– R&D, Finance&Controlling, Marketing&Business Dev´t
► product-developing company for nutrition
► base: research & development
► business model: based on sales of their high quality raw materials and
the developed natural products,
focus on B to B
Botanical Health Ingredients
Core Competence of Anoxymer
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► analytical chemistry
► pharmacology
► ethnobotany
► quality control
► food supply chain
► regulatory affairs
► product development
Botanical Health Ingredients
Products of Anoxymer
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► high quality food
► maintenace of fitness and longvivity
► health benefit
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edible plants
herbs, fruits, berries, vegetables
traditional health effect (ethnobotany)
ensured supply chain
according to the European regulations
Botanical Health Ingredients
Key Factors of Success for Anoxymer
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► Customer demands
„Adapt the specification to the consumer,
not the consumer to specification“
► Trustability
► Sustainability
► Quality
► Innovation
► Technology transfer
► Product development
Botanical Health Ingredients
Introduction Amaranth
Botany - History
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► Botanik
● Amaranthaceae
● Amaranthus - species: about 60 - 70
● pseudocereal
● agriculture in Latin Amerika;
but also possible in Europe
● undemanding plant without demands on
soil and irrigation
Botanical Health Ingredients
Introduction Amaranth
Ethnobotany - History
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► Ethnobotany
● one of the oldest crops of mankind
● staple food in Latin America
● holy plant of the Incas and Aztecs
● destruction of the fields and prohibition of the
cultivation Spanish conquistadores
● „forgotten“ crop
Botanical Health Ingredients
Introduction Amaranth seeds
Nutrional value – raw material
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►rich in nutrients (protein, fibre, fatty acids, minerals)
● high protein content with essential amino acid
● fatty oil containing omega-3 and omega-6 fatty acids
● more fibre and zinc in comparison to wheat
● high amount of iron
● calcium content like milk
● high content of magnesium
● high in squalen
● gluten free
Botanical Health Ingredients
Product Development Amaranth
Project - final products
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improved technological properties
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special fractions
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bakery
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convenient products
developed together with partners of our network
Botanical Health Ingredients
Product development Amaranth
Food supply chain
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BIO-Amaranth
Species:
Variety:
Origin:
Region:
Amaranthus caudatus
Oscar Blanco
Peru
Valley of Cotahuasi
Fair trade
sufficient
Quantity
Botanical Health Ingredients
Certificates:
organic, KOSHER
Product Develpment Amaranth
Quality
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► Region
● Highland Peru (2000-3000 m)
► Improving agriculture
► Variety
● only Oscar Blanco to ensure
nutrional profile
► Organic - Fairtrade
● networking with farmers
● transfer of knowhow
Botanical Health Ingredients
Products Based on Amaranth
improved
technological properties
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► Amaranth Seeds (raw material)
► Amaranth flour
► Amaranth popped
► Amaranth extrudate
Botanical Health Ingredients
Products Based on Amaranth
special
fractions
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► Amaranth oil
► Amaranth protein
Botanical Health Ingredients
Products Based on Amaranth
bakery
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► Amaranth bread
► Amaranth cookies/cracker/chips
► Amaranth snacks
Botanical Health Ingredients
Products Based on Amaranth
convenient
products
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► Amaranth – Baby Food
► Amaranth - Muesli
► Amaranth Veggies
Botanical Health Ingredients
Summary Amaranth
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► Development of high quality food applications
► suitable for the end consumer
► enlargement of Anoxymer portfolio – for B&B
► new products for the partner
e.g. flour for the mill, bakery
bread for the bakery
veggies for shops
► covers together with partners of the network all essential parts of
the value chain
Botanical Health Ingredients
Acknowlegdement
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● Professor Nick – Karlsruher Institut für Technologie - Genetics
● Professorin Weiß – Hochschule Esslingen – protein analysis
● Professor Werner – Hochschule Mannheim - analysis
● LS Brau- und Getränketechnologie Weihenstephan - flours
● Dr. Zikeli – Universität Hohenheim - agriculture
● Bronnmühle – milling – industrial scale
● Wüst – Biobackhaus Wüst - applications
● Agilpharma - product development
● Steinbeis – network management
● BioPro – communication and marketing
● DeGuste – agriculture (Peru)
Botanical Health Ingredients
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Thank you for your attention!
Botanical Health Ingredients