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PROPAGATION OF NEPENTHES
Project Overview
Intellectual Property Status
This is a propagation system to mass production of Nepenthes
spp. for commercial benefit.
Patent Filed/Pending - PI 2013701344
Product / Service Image
Ready for Commercialization
Project Status
Project Leader
Prof. Dr. Normah Mohd Noor
Institute of System Biology UKM
Competitive Advantages
The process is useful for genetically engineering, high value
plant transplants, seedless fruits and vegetables,
economically or uniformly. Besides, this technique allows for
the production of large numbers of plants from small pieces
of stock plant in relatively short periods of time.
Technology / Innovation Summary
Micropropagation is the practice of rapidly multiplying stock
plant material to produce a large number of progeny plants,
using modern plant tissue culture methods.
Business Opportunity (i)
Global cell and tissue culture suppliers will continue to
heighten their focus on solving challenges faced by those in
the laboratory, requiring innovation and smart, productive
solutions that can improve life in the lab while advancing the
pace of discovery.
Market Overview (i)
The global cell and tissue culture supplies market was valued
at more than USD 16 billion in 2014. The market will grow at a
CAGR of 9.5% from 2014, potentially reaching more than USD
28 billion by 2020. In addition, the demand for
biopharmaceuticals is also a substantial contributor to the
growth of the cell culture market where the global
biopharmaceutical industry is predicted to exceed USD 167
billion in 2015. 3D cell culture has become especially popular
due to its better representation of in vivo conditions than
traditional 2D culture. This has resulted in a rapid increase of
the 3D cell culture market value, which is expected to reach
over USD 2 billion by 2019, with a five-year CAGR of 30.1%.
Competitive Environment Overview
The Sarawak Forestry Corporation says only one company,
Malesiana Tropicals, has been given a permit from Forest
Department Sarawak to propagate nepenthes, and only
second generation (F2) propagated plants can be exported.
As for international players, they include ExoticaPlants,
Leilani Hapu'u Nursery, Borneo Exotics and etc.
Project Challenges
The key challenge for this project is to gain regulatory
approvals such as the wildlife protection and conservation in
Malaysia – which might be a time consuming process in
some cases.
Financial Overview
The financials are developed based on a case study of a
major supplier of pitcher plants of Nepenthes in Sarawak,
Malaysia. According to The Star Online (2009), the trade in
nepenthes in Sarawak peaked in 2005, with 22,483 plants
exported. Numbers have since fallen to 15,220 in 2006 and
12,055 in 2007. Since the worldwide demand of Nepenthes
is increasing, taking a more conservative estimation, we are
assuming the trade numbers of Nepenthes will be valued at
15,220. The price of Nepenthes ranges from USD 199 to USD
5 - assuming an average price of USD 50 gives us an
estimated market size of RM 2.75 million. Targeting a
conservative market penetration of 20% of this market by
year 3, and including the global market growth at a CAGR of
9.5% -
Financial Requirement
The key funding component is for pre-commercialization
stage, especially legal expenses for wildlife protection and
conservation regulatory control which must be completed
before commercialization.
Source: (i) Accelerating Science (2015), Cell Culture markets proliferating [online] Last accessed 20th March 2015 at:
http://acceleratingscience.com/cellculture/cell-culture-markets-proliferating/
Copyright © UKM TECHNOLOGY SDN BHD
2016