Download MODULE OUTLINE Marketing Communications Marketing

MODULE OUTLINE
Marketing Communications
Marketing Communications is designed to develop student’s knowledge and skills in managing the
processes of informing and persuading customers through planned marketing communication
programmes. Students would be able to develop analytical skills with critical appraisal of marketing
communications theory orally and in writing. Students would also be able to foster ability to critically
discuss contemporary uses of marketing communications.
Understanding Consumers
This module will introduce students to the basic concepts and vocabulary/ terminology of consumer
behavior. This module will also demostrate how to observe and describe consumer behaviour as it
occurs in the real world. Students will also develop the process of critical thinking which is a vital skill
required of the thesis.
Marketing Research
The module introduces you to marketing research and demonstrates its fundamental importance in
making appropriate business decisions. It provides understanding of what are data and how they are
captured, collected and analysed. It outlines how research is designed for both the purpose of
commercial research and for undertaking academic research in marketing. Most importantly, the
module should improve the ability and skill to conduct market research for students’ own purposes.
Retail Logistics
In any organisation, there is some form of logistics and channel management to be accomplished. This
module explores these issues and focuses on how retail and their support organisations can enhance
their logistics and supply chain management to both reduce costs and to improve service levels.
Marketing Strategy
The aim of this module is to provide you with a comprehensive and critical understanding of the
processes, content and context of marketing strategy. In this module, we emphasise much more of an
integrated approach to the closely related yet separate topics of marketing strategy, marketing
organizations and empirical evidence in marketing as well as corporate and business strategy research.
Retail Buying
This module provides students with an understanding of the integrated nature of the buying and supply
chain management processes within retailing. It is vital that retail graduates have a firm understanding
of the inter-relationship that exists between buying and corporate strategy, the issues pertinent to the
management of the buying activity, as well as the tasks and activities for which the buyer is responsible.
Human Resource Management
A strategic overview of Human Resource Management issues within the retail industry and some of the
processes, techniques, skills required by managers for the effective management of the workforce will
be covered in this module.
Retail Operations
An overview of the key elements – impacting on and affecting consumers – that are relevant when
successfully formulating and managing retail operations. The objectives of this module are to enable
students to identify and assess key issues associated with retail service, explain the principles of retail
design / merchandising. Students would also be taught to evaluate the key drivers of effective financial
management / sales performance within a retailing outlet.
Location Strategy in Retailing
This module provides an understanding of the factors affecting the location of retail outlets by tracing
the links between the models of retail attraction, the tools used by retail trade to find the best available
location and the approaches taken by those formulating and applying public policy.
Retail Marketing Dissertation
Having completed the taught element of the programme, students are required to demonstrate the
ability to independently produce a 10,000-word dissertation which addresses a particular issue have
been identified. A supervisor should assist and advise each student in the process of completing the
dissertation.