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marketing week hot topics 2016
• Native advertising - how to get ROI
• How to deal with ad-blocking technology
• Digital transformation - a blueprint for
success
• How to build successful branding campaigns
with programmatic
• Agility - how to create the agile organisation
• Getting more creative with programmatic
• Developing talent - how to improve
marketing capability
• How the sharing economy can benefit
business
• Developing a content marketing strategy –
how to turn engagement into ROI
• Improving viewability in digital advertising
• Plugging the data talent gap
• Developing a mobile strategy - from content
to metrics
• Mobile monetisation - how to achieve it
• Nurturing talent within your organisation
• Creating diverse workforces to reflect the
needs of your audience
• Improving customer experience
• Expanding into new geographic regions
• Making the most of neuroscience in
marketing
• Social media: turning conversations into
sales
• How emerging social platforms can
change your business
• Email – how to deliver true personalisation
• Immersive experiences – sensory marketing
• Programmatic data, useful data – not just
big data
• Developing and maximising video strategy
• Building and maintaining customer loyalty
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