Download Establishing a Global Presence

Establishing a Global
Presence
Prior knowledge
Why do companies compete to try to get
international businesses to locate in their
countries?
 What kinds of economic and social factors
would attract international business to
Canada?
 How can an unprofitable international
business improve its chances of becoming
profitable?
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Key terms from this chapter
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Absolute Advantage
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Capital
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Comparative advantage
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Competitive advantage
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Developed nations
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Developing nations
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Economies of scale
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GDP
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Intellectual Capital
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International Organization
for Standardization (ISO)
Knowledge economy
Less-developed nations
Market-driven organizations
Opportunity cost
Productivity
Rationalization
Standard of living
Total quality management
Utility
What does Global Presence even
mean?
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Thoughts?
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How do we grow this Presence?
Globalization
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For reasons already known to you,
international business growth has
increased a lot since the 1950s and 1960s.
Globalization
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Because of this growth, certain companies
and therefore COUNTRIES have
established themselves as well-known, for
a lot of reasons:
-Good products,
-Huge market share
-Global impact
Canada’s case
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Canada is a country with global presence,
even though not a lot of Canadian
companies have it.
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Name two companies that are based in
Canada that have global presence?
Canada’s Case
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Country is seen as stable, safe, and
attractive to investment of capital.
Most of our companies are domestic, or
only have the US beyond our borders,
with slow expansion internationally.
 A lot of companies are successful
internationally, but not visible.
 Still viewed as a resource exporter.
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Global Presence
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What about a company from your
countries?
Competitive advantage
Making something better,
 Cheaper,
 Selling more,
 Better price,
 More profit,
 Uniqueness,
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How to measure?
Market share,
 Partnerships,
 Customer demand,
 Customer loyalty,
 Distribution,
 Service,
 Better workers, more resources.
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ICE 3.1 (P.82 #2, 3)