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(Insert Company Name and/or Logo)
Situational Analysis Template
1. Executive Summary
2. Situation Analysis
Market Summary
Market Demographics
Market Needs
Market Trends
Market Growth
(SWOT Analysis)
Strengths
Weaknesses
Opportunities
Threats
Competition
Product Offering
Keys to Success
Critical Issues
Historical Results (past strategies)
Macroenvironment
Sales Channels
www.CapacityBusinessConsulting.com | 845.888.5486 | [email protected]
3. Marketing Strategy
Mission
Marketing Objectives
Financial Objectives
Target Markets
Positioning
Strategies
Marketing Mix
Product Marketing
Price
Promotion
Service
Channels of Distribution
Marketing Research
www.CapacityBusinessConsulting.com | 845.888.5486 | [email protected]
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