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Job Title: Reporting To: Division: Start Date: Location: Head of New Media Marketing Chief Marketing Officer with project accountability to Group Marketing Director(s) / VP Group Marketing ASAP London, plus international travel as and when required (please note that up to 50% of this role could involve international travel) GENERAL STATEMENT OF JOB Are you a senior marketer at Informa with a passion for new media? Can you identify commercial opportunities in cutting edge ideas and technologies? Can you demonstrate a proven ability to implement these tools effectively in your current business? Are you a strong communicator who can break down and teach others the benefits of implementing new ideas? Answered ‘yes’ to any of the above? Then Group Marketing wants you! The Head of New Media Marketing at Informa Group plc will assume overall responsibility for developing and implementing best practice marketing processes for new media across the diverse range of Informa businesses. This includes tracking and monitoring performance of New Media across the Group, and ensuring that all strategies are commercially viable. Adoption of best practice across the Group will be a key aspect of this role. This will be achieved through office visits (internationally and within the UK) and via training sessions (both classroom and webinar based). This role provides a ‘consultancy type’ resource to the Informa Group as a whole, covering New Media and how this fits in with other marketing practices. This individual will also be responsible for overseeing testing of new and alternative ways to leverage social media, as well as analyse trends in social media tools and all changes in the social media space to determine possible usage. Online marketing, in particular SEO and SEM will be a primary focus of this position, with key objectives for improving this area across Informa businesses globally. In addition, the Head of New Media Marketing will assume ultimate responsibility for Informa’s social presence both internally and externally (this will be ‘hands on’ and will involve managing both Informa.com social media efforts, along with internal Group Marketing communication channels). The primary objective of this role is to increase revenue and profits across the Group through more effective use of New Media marketing. Role & Responsibilities Best Practice Processes: Maintain a focus on the monetisation of New Media and ensure that it is achieving our Group aims of increasing revenue, decreasing cost and increasing productivity. Develop guidelines and best practices for the adoption and usage of New Media across all divisions of the Informa Group (adapt general guidelines as and when required for each individual business unit). Agree together with individual businesses objectives for New Media and measure against those objectives Review current processes used across the Group, identify any gaps in current approaches and provide a SMART goal based action plan for bringing businesses in line with agreed best practice. Monitor and communicate internal and external trends in New Media across the Informa Group. Implement standard KPI reporting across the Group that tracks the performance of New Media marketing, and provide recommendations based on these reports. Training: Develop relevant, business focused training courses for Informa staff, covering key aspects of new media marketing and deliver the content as agreed with the Informa Academy Director. This will include stand alone new media courses and new media as a component of existing general marketing courses run by the Informa Academy. The Head of New Media Marketing will also be expected to deliver customised on site training to the various Informa businesses as requested by the business heads. In addition to the above, webinars will also be delivered by the Head of New Media Marketing covering a range of topics related to social media and digital marketing. These will be approved by the Informa Academy Director prior to delivery. At least one training session should be given by the Head of New Media Marketing per month via whichever is the most appropriate delivery channel. Governance: Ensure all existing and new legislation is monitored across the Group in terms of New Media (e.g. social media guidelines etc), and communicate this to the various stakeholders across the Group, working particularly closely with Group HR. Ensure all guidelines developed are approved by legal and HR teams to ensure they are aligned with central requirements. Database: Ensure the global Informa databases meet the local and international legislative requirements governing New Media across the Group. This involves liaising with database heads across the Group to ensure they are aware of legislation they need to adhere to. Any prospects derived from social media activities should be added to internal databases (as appropriate and in-line with any legislation/guidelines in this area). Technology: Act in a consultative role for the Infront marketing application team (Informa’s inhouse CRM system) to ensure the New Media Marketing needs are adequately met by this system. Facilitate working Groups incorporating expertise from across the Informa Group to collaborate on new technology development, with a view to saving cost across the business. Website: Review business websites as requested by business heads and provide recommendations for enhancements that will improve SEO, SEM, marketing reach, ROI and also ensure that guidelines are developed for incorporating new media into websites. Informa New Media Presence: Personally manage the main Informa social media and new media efforts with an objective of improving brand awareness and exposure across our core target industries. Personally manage the Group Marketing social media efforts – including Linkedin Groups, Twitter, Facebook, blogs etc etc. Experience & Attributes Minimum Bachelor’s level education or equivalent 5+ years experience in providing strategic direction to B2B businesses in a creative environment across multiple industries Creativity, innovation and cultural relevancy required Strong passion for and knowledge of emerging technologies, new media, and the Internet; specific interactive strategy experience required Must have in-depth knowledge of marketing practices involving Internet and intranet, social media, search engine optimization (SEO) and search engine marketing (SEM), online advertising, rich internet applications (RIAs), mobile marketing, banner advertising, email marketing, online-affiliate marketing and webmeasurement analytics Exceptional team player with the confidence and integrity to earn internal team confidence quickly Proven ability to develop, write, agree and execute strategic New Media plans Must be able to think big and provide the team with the know-how to execute and deliver strategy Excellent communication skills including transferring of information and knowledge to businesses in an easily comprehensible manner. Excellent presentation and deck writing skills High level of ability to multi-task and strong attention to detail Ability to thrive in a fluid and entrepreneurial environment The successful applicant also needs to be able to travel Worldwide on a regular basis.