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Creating Tourism Products That Sell Define Your Product • FIT / Fly Drive – Group – Both Define FIT for Europe (drive programs) and Asia (join existing group) • Set a Budget • • • • • Pick a Market(s) Pick Your Promotional Activities – Aids Produce Correct Promotional Materials Promote “In-House” Pick your PARTNERS International Marketing Aids & Tools • Trade Show Participation US: IPW, Go West, RMI Roundup the UK: World Travel Market Germany: ITB Italy Visit USA • Sales Missions • Familiarization Tours TRADE—Product exposure PRESS—Editorial coverage INTERNATIONAL MARKETING AIDS AND TOOLS • Web Site • Advertising • Editorial Coverage • Guide Books • Word of Mouth Contact Rocky Mountain Holiday Tours Gary Schluter, General Manager PO Box 2063 Fort Collins, CO 80522 T: 970-482-5813 E: [email protected] International Tourism Marketing Mary Motsenbocker, President 6420 South Quebec Street Englewood, CO 80111 T: 303-850-9358 E: [email protected]
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