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8. How films use stars Objective • To understand how film studios capitalise on the success of certain actors and use them to market movies more effectively What is a star? • A star is more than just an actor • The star may refer to someone who is famous for acting well in a film • The star may also refer to someone who outshines film and becomes famous regardless of the quality of the film Hollywood is full of stars • The term ‘star’ can be overused • How do you know who is a ‘star’ and who is merely a star? Stars and Marketing • Name on the poster? • No name on the poster? • Look at Tom Cruise Top Gun (1986) Cocktail (1988) Days of Thunder (1990) Mission Impossible (1996) MI: Ghost Protocol (2010) Ocean’s Eleven • A star vehicle – designed specifically to show off a group of actors • In the 1950s, the Rat Pack (as they were called): • Frank Sinatra, Peter Lawford, Dean Martin, Sammy Davis Jr (plus others) • In the 2000s, a new generation of Hollywood stars The 1950s Ocean’s Eleven – 2000s Cameos • • • • • A cameo is an uncredited appearance in a film Usually for a short period of time May be playing themselves Does not appear on the production credits Does not appear on the poster Famous cameos: Tom Cruise in ‘Tropic Thunder’ and Stan Lee in Marvel comics adaptations; also Michael Jackson as Agent M in ‘Men In Black II’ Celebrity Production/Endorsement • Celebrities start production companies • Their films become the star attraction • “A Steven Spielberg Production” (he didn’t direct it, but everyone is still going to see it) • Or celebrity directors: • Clint Eastwood, Ben Stiller, David Schwimmer (yes, really), Quentin Tarantino