Download Where*s the Data? A Survey of Business and Economic Data

Adventures in Dataland: Business Data Sources.
Selected Sources of Data
for Marketing Decision Making
Bobray Bordelon
Princeton University
[email protected]
Special thanks to Meghan Dolan, Harvard University.
Adventures in Dataland: Business Data Sources.
Selected Sources of Data
for Marketing Decision Making
• Macro versus Micro Data
• Major Data Archives
• Data Collection Examples
Public Opinion as a Source for Lifestyles Data
• Spending and Time Use
• Money
• HANDOUTS
•
Adventures in Dataland: Business Data Sources.
Selected Sources of Data
for Marketing Decision Making
THE MAJOR ARCHIVES
Adventures in Dataland: Business Data Sources.
Selected Sources of Data
for Marketing Decision Making
http://www.icpsr.umich.edu/icpsrweb/ICPSR /
COLLECTION OVERVIEW
World’s largest social science data archive. In addition to its
primary archive, it also has large archives on crime, education,
healthcare, fertility, minorities, aging, child care and early
education; substance abuse, psychiatric epidemiology, and
terrorism.
ACCESS
Membership based, but some data are free.
Adventures in Dataland: Business Data Sources.
Selected Sources of Data
for Marketing Decision Making
ROPER
Roper Center for Public Opinion Research
http://www.ropercenter.uconn.edu/
COLLECTION OVERVIEW
One of the world's leading archives of social science data,
specializing in data from surveys of public opinion. Data held
range from the 1930s, when survey research was in its infancy, to
the present. Most of the data are from the United States, but
approximately 90 nations are represented. Also provides a great
list of international public opinion research centers.
ACCESS
Membership based, but some data are free.
Adventures in Dataland: Business Data Sources.
Selected Sources of Data
for Marketing Decision Making
EXAMPLES OF DATA
Adventures in Dataland: Business Data Sources.
Selected Sources of Data
for Marketing Decision Making
GOVERNMENT DATA COLLECTIONS
OVERVIEW
Governments collect a wealth of business and financial information at the
national, international and individual level. Many of these data collections are
available electronically at both the summary and micro -level. Of particular
interest may be national census, banking, business, consumer income and
expenditure data collections.
See this link for quick access to international data collected by US government
agencies.
See the list of International Statistical Agencies (on the US Census website) for
quick access to national data offices.
ACCESS
Most government datasets are freely available.
Adventures in Dataland: Business Data Sources.
Selected Sources of Data
for Marketing Decision Making
NGO / IGO DATA COLLECTIONS
OVERVIEW
Many nongovernmental and intergovernmental organizations also
collect data that can be used to research the economic climate of a
particular country or collection of countries.
ACCESS
These datasets are typically available free of charge on an
organization’s website. Take a look at the OECD, World Bank, and
International Monetary Fund (IMF) websites for information
about their data collections.
Adventures in Dataland: Business Data Sources.
Selected Sources of Data
for Marketing Decision Making
UNIVERSITY DATA COLLECTIONS
OVERVIEW
Many research universities collect and disseminate data that track
changes in the social, political, economic and financial landscape
of the US. A few examples of some of the datasets that we refer to
most often: GSS, ANES, CPANDA, IPUMS.
ACCESS
Access will vary by collection.
Adventures in Dataland: Business Data Sources.
Selected Sources of Data
for Marketing Decision Making
PUBLIC OPINION
AS A SOURCE OF LIFESTYLES DATA
Adventures in Dataland: Business Data Sources.
Selected Sources of Data
for Marketing Decision Making
http://www.norc.org/GSS+Website/
OVERVIEW
First conducted in 1972, “takes the pulse of America”.
Tracks societal changes in the US. Many of the original
questions are unchanged in the most recent survey which allows for researchers to follow social, economic,
religious, and political trends over time.
ACCESS: FREE!
Adventures in Dataland: Business Data Sources.
Selected Sources of Data
for Marketing Decision Making
SPENDING AND TIME USE
Adventures in Dataland: Business Data Sources.
Selected Sources of Data
for Marketing Decision Making
CES
Consumer Expenditure Survey
http://www.bls.gov/cex/
OVERVIEW
Tracks the spending habits of individuals and families in the
United States. Data were first collected in 1980 and have
been collected annually since 1984. The CES is actually an
integration of 2 separate surveys- the Interview Survey and
the Diary Survey. The interview survey tracks monthly
spending and the diary survey tracks weekly spending.
ACCESS: Summary FREE! Micro data low cost.
Adventures in Dataland: Business Data Sources.
Selected Sources of Data
for Marketing Decision Making
ATUS
American Time Use Survey
http://www.bls.gov/tus/
OVERVIEW
Measures the amount of time people spend
d o i n g v a r i o u s a c t i v i ti e s , s u c h a s p a i d w o r k ,
c h i l d c a r e , v o l u n t e e r i ng , a n d s o c i a l i z i ng . S t a r t e d
in 2003.
ACCESS: FREE!
Adventures in Dataland: Business Data Sources.
Selected Sources of Data
for Marketing Decision Making
MONEY
Adventures in Dataland: Business Data Sources.
Selected Sources of Data
for Marketing Decision Making
SURVEY OF CONSUMER FINANCE
http://www.federalreserve.gov/pubs/oss/oss2/scfindex.html
OVERVIEW
Since 1983, conducted every 3 years. Collects
information on the assets, liabilities and other financial
characteristics of households. Only U.S. survey that
contains an oversample of wealthy households. About
4,500 families are interviewed in the main study.
ACCESS: FREE!
Adventures in Dataland: Business Data Sources.
Selected Sources of Data
for Marketing Decision Making
Contact Information:
Bobray Bordelon
[email protected]