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By Gregory J. Kirsch & Charley F .Brown, Needle & Rosenberg,PC 國企三 鄭文軒 材料三 朱穎傑 經濟三 簡珮雯 Patent competitive intelligence (PCI) Intelligence property (IP) Intellectual property(IP) Internal patent landscape analysis Company strengths & weaknesses Internal patent audit Using patents in competitive intelligence External patent landscape analysis Technology class analysis Patent filing trend analysis The PCI process Company strengths and weaknesses Internal patent audit Company strengths and weaknesses Internal patent audit Does it have any product or service that is in technology class C? If not, how did the company come to have a patent in technology class C? If the patent in technology class C is currently unused, could it generate licensing revenue or could the company enter into a joint venture with another company in technology class C? Is the technology class crowded, and patents difficult to obtain? Does the division responsible for technology class C have enough research and development (R&D) funding? Does there need to be a personnel change in that division? Company strengths and weaknesses Internal patent audit USPTO Patents Trademarks Intellectual policy property law and Technology Patent class analysis filing trend analysis Technology Patent class analysis filing trend analysis Technology Patent class analysis filing trend analysis Technology Patent class analysis filing trend analysis PCI Data Mining Data Visualization Data analysis PCI Data Mining Data Visualization Data analysis PCI Data Mining Data Visualization Data analysis PCI Data Mining Data Visualization Data analysis Definition: creations of the mind,ex inventions, literary and artistic works, and symbols, names, images, and designs used in commerce. Intellectual property is divided into two categories: Industrial property and copyright http://www.wipo.int/about-ip/en/ Including inventions (patents), trademarks, industrial designs, and geographic indications of source. Including literary and artistic works such as novels, poems and plays, films, musical works, artistic works such as drawings, paintings, photographs and sculptures, and architectural designs.