Download Packeteer - Arrow ECS

Prague , 22nd of September 2004
1
Packeteer…
Company Overview & Direction
Optimizes WANs and the Internet for business applications
Our intelligent appliances deliver an Application Traffic
Management system at the LAN/WAN interface that…
Protects and accelerates key business applications
Contains malicious, recreational, and other nonbusiness traffic
Maximizes network and application investments
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A WAN Optimization “Overlay”
Company Overview & Direction
 No disruption to
Business Critical Applications
Front
Office
Back
Office
ERP
Email
Web
Site
Optimize Application Traffic
Application Traffic
Management System
Over Existing Networks
Supply
Chain
existing applications
or network
infrastructure
 Align network
resources and
application
performance with
business needs
“The technology division’s
goal and J. Walter
Thompson’s overall goals
are unified now.”
Jose Cedillo, Systems Director, J.
Walter Thompson
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Global Presence
Company Overview & Direction
 Proven effectiveness with hundreds of
business-critical applications
 Over 32,000 units shipped to over 5,000
customers
 700+ sales partners in 90+ countries
 24x7 global support
 Partnerships
– IBM Global Services, HP Services, AT&T, Equant,
France Telecom, NTT, Telecom New Zealand,
Samsung, Citrix, Extreme Networks, Polycom,
Concord, BMC, Avaya…
 Dozens of product awards worldwide
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Financially Sound
Company Overview & Direction
Packeteer founded
IPO
NASDAQ: PKTR
PacketShaper
8500
PacketShaper
Xpress
$72.7M
$55.0M
$41.1M
$1.4M
1996 1997
$46.7M
$7.2M $18.4M
1998
PacketShaper
1000, 2000,
4000
1999
 Profitable
 $90M cash
reserves
2000
2001
PacketShaper
1500, 2500,
4500, 6500,
PolicyCenter
2002
2003
ReportCenter,
PacketSeeker
 240+
employees
2002: Ranked by Forbes as the 5th fastest growing
technology company based on 5-year growth
2003: Named to the Deloitte Technology Fast 500 for
661% growth during the previous 5 years
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Market Share
Company Overview & Direction
Worldwide WAN Optimization Management Revenue by Vendor, 2003.
(source IDC, 2004)
Cisco
7.6%
Expand
7.2%
Nortel
6.6%
Peribit
6.6%
Compuware
4.6%
NetQoS
3.6%
Network Physics
2.0%
Route Science
2.0%
Adlex
2.0%
Allot
10.0%
Other
10.8%
Packeteer
37.0%
“Others” comprise of vendors with 1%
market share or less:
Ipsum networks
Packet design
Proficient
Rocksteady
And other un-named companies with
less than 1% market-share each 6
30 Of The Global 50 Use Packeteer
Company Overview & Direction
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More Packeteer Enterprise Customers
Company Overview & Direction
8
Communications & Service Provider Customers
Company Overview & Direction
9
Healthcare
Company Overview & Direction
Providers
Payees/Suppliers
Driscoll
CHILDREN'S HOSPITAL
CHILDREN'S MEDICAL CENTER OF SOUTH TEXAS
Universities
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International Education
Company Overview & Direction
Japan
EMEA
ASPAC
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Business Depends On Networked Applications
Company Overview & Direction
 Increasing IP-based
ERP
Business
Analytics
Transaction
Processing
CRM
Sales Force
Automation
Data
Warehousing
Document
Management
Supply Chain
Automation
Email
application dependence
on the WAN and
Internet
 Responsive
applications are critical
to success
 Increasing application
performance problems
due to congestion at the
LAN/WAN edge
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The LAN/WAN Mismatch
Company Overview & Direction
Corporate
Office
Oracle
High Speed
LAN
Frame Relay, Fractional
T1, T1, MPLS, etc.
PeopleSoft
SAP
Siebel
Broadband, Dialup
Branch Office
Internet
Small Office
Cellular, WiFi
Mobile User
Business applications must work for all users
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Malicious and Recreational Traffic
Company Overview & Direction
 Even well designed networks
are subject to attacks and
congestion
– Worms and viruses
– Major software updates
– Web traffic from major news
Web
Email
Voice and Video over IP
Oracle and
Malicious
PeopleSoft
Recreational Traffic
SAP
events
– Rich/streaming media and P2P
– Internet radio
– Large file transfers and email
Siebel
attachments
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A Typical Response – Add More Bandwidth
Company Overview & Direction
 Temporary
Applications will consume all
available bandwidth
 Ineffective
Bandwidth will not go to critical
applications
 Initial and
recurring costs
 May not be
possible
The WAN is the single largest
recurring IT cost
Higher speed links are not
always available
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A Typical Use Of Bandwidth
Company Overview & Direction
Total Budget: $26.6M
Email
20% / $5.3M
File Transfers
9% / $2.4M
14% of bandwidth is
“business critical”
(Oracle, Citrix, &
TN3270)
Oracle
7% / $1.8M
Streaming Media
8% / $2.1M
Citrix
5% / $1.3M
P2P
12% / $3.2M
Other
4% / $1M
Internet Gaming
5% / $1.3M
TN3270
2% / $500K
Web Browsing
28% / $7.5M
53% of bandwidth being
used by recreational
applications
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Adding Bandwidth Does Not Help
Company Overview & Direction
14% of bandwidth is
“business critical” (Oracle,
Citrix, & TN3270)
X
Total Budget: $26.6M
Increase budget by 50%
Email
to $39.9M for more 20% / $5.3M
bandwidth
Streaming Media
8% / $2.1M
File Transfers
9% / $2.4M
Business critical
Oracle
applications
still only get
7% / $1.8M
14%
Citrix
5% / $1.3M
P2P
12% / $3.2M
Increase $14.1M to $21.2M
Internet Gaming
for recreational
5% / $1.3M applications
Other
4% / $1M
TN3270
2% / $500K
Web Browsing
28% / $7.5M
53% of bandwidth being
used by recreational
applications
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Gartner Research Agrees
Company Overview & Direction
When application performance is the key concern, throwing
more bandwidth at the problem is often the wrong
response.
It will be more economical for enterprises to improve WAN
performance by using WAN optimization technologies,
rather than adding bandwidth.
Gartner Research Note: “Enterprises Will Waste Money on Bandwidth in 2004”,
2 December 2003
Mission-critical networks can't survive without some
congestion control and application priority management for
critical traffic.
Gartner Research Note: “Optimize Your Broadband WAN”, 15 September 2003
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The META Group Agrees
Company Overview & Direction
As users wait for the mythical "free and unlimited
bandwidth" promised by utopian press reports, they face
hard choices on how to optimize increasingly congested
wide-area network (WAN) bandwidth, given increasing
demand and budget cutbacks. Before upgrading WAN
links, users can achieve significant savings by exploiting
edge optimization solutions appropriate for their particular
application/protocol mix.
META Group Report: “Bandwidth Compression and Optimization”, 3 September 2003
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Ace Insurance Chose Packeteer
Company Overview & Direction
 UK-based global provider of property and casualty
products
– Global MPLS network with two data centers, mix of frame and
ATM traffic, VPN network in parallel.
– Total of 50 WAN links serving 11,000+ users
 Looked for improved performance of business-critical
applications such as Oracle and email
– Traffic generated by worms and viruses impacting the
performance of critical applications
 Packeteer now on all WAN connections
– Guaranteed the performance of key applications…
– …and saved 14% of global WAN budget
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Beckman Coulter Chose Packeteer
Company Overview & Direction
 Global medical instrument company
– Offices in 130 countries around the world
– Over $2B in revenues in 2002
 Up to 75% of their WAN bandwidth was being
consumed by non-business critical traffic
– Jeopardizing plans for an enterprise-wide PeopleSoft rollout
 Packeteer’s solution aligned bandwidth utilization with
business priorities
– Ensured a successful ERP rollout
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J. Walter Thompson Chose Packeteer
Company Overview & Direction
 One of the world’s largest advertising firms
– 11,000 employees in 168 offices around the world
 As much as 95% of their WAN bandwidth was being
consumed by non-business traffic
– Delayed email delivery was costing them business
 Packeteer enabled efficient, reliable WAN and email
communication
– Avoided $72K in planned bandwidth upgrade costs at one site
alone
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DSE Chose Packeteer
Company Overview & Direction
 Australian Department of Sustainability and Environment
– In 2003 deployed a converged wide area network supporting
data and voice/video conferencing over IP at 34 sites
 Key application performance dropped dramatically
– Packeteer improved application response times for Oracle
financials from 30-40 seconds to only 3-4 seconds
 Better alignment of network with operational objectives
– “When the wildfires struck, we could immediately increase the
priority of fire suppression applications. We couldn’t possibly
have responded with the same speed using a routing platform.
The only way to get granular enough to manage each
application individually is to use Packeteer.”
Andrew Paynter, Senior Technical Manager, DSE
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LandAmerica Chose Packeteer
Company Overview & Direction
 The 3rd largest title underwriter in the US
– 10,000+ employees at 700 sites connected via frame-relay
–
connections, total bandwidth investment exceeds $1.5M/month
Financial applications were seeing transaction delays, help-desk
calls were on the rise
 Packeteer optimized existing WAN infrastructure
– Avoiding an estimated $600K/year in additional bandwidth costs
 Further benefit seen with upcoming VoIP delpoyment
– “I plan to install a Packeteer solution for that entire network to
control their voice traffic over IP. Packeteer’s ability to classify
and control IP telephony traffic is unmatched anywhere in the
industry — period.”
Lou Prestipino, WAN Design Architect, LandAmerica
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Issues
Company Overview & Direction

Ensuring bandwidth for basic services
–
–

Building value (and the business):
advanced services
–
–

VoIP, Video on demand streaming video
and rich media content
Business services & differentiated
service levels
Managing large subscriber bases
–

Scaling & traffic engineering with P2P
Containing virus and worm traffic
Bandwidth alone will not unleash the
full economic potential of broadband,
but it is a prerequisite for this. Carriers
must ensure their budgets for network
upgrades match their ambitions on the
service side of the business, and
should carefully consider how to obtain
a
defendable
position
in
the
broadband value chain.
Gartner Group, Broadband Economics, December 5, 2003
Sorting issues & managing across
thousands of customers
Traffic Management Equipment
–
Effective testing & evaluation
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How Packeteer Applies
Company Overview & Direction

Protect bandwidth & broadband
economics

– Contain malicious traffic and P2P,
–
–

minimize impact on shared resources
Manage bi-directional nature of
congestion
Protect broadband economics to ensure
sustainable and scaleable networks, fair
access, and maintain reasonable costs
Ensure critical traffic & enable new
service revenues
– Identify what traffic is running the
–
–
Increase scalability

Increase performance on VSAT
network links
–
per POP with a few simple policies (not
thousands)
Centralize management for large unit
installations
– Ensure effective traffic engineering
– Manage congestion
– Increase capacity with application–
Simplify management of large
subscriber bases and large installations
– Dynamically allocate & ensure bandwidth
network
Identify users/abusers and top impacts
Track utilization & provide detailed
reporting

– Provide QoS for voice and video traffic
– Protect important business applications
– Create multiple levels of service

Provide Visibility into Network Use and
Application Performance

intelligent compression
‘Fast recovery’ mechanism for data lost
in transmission
Enhance security by providing in depth
diagnostic, troubleshooting, and control
– Identify and contain virus and trojan
–
traffic
Protect network and performance, add to
tiered security framework
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The Unique Value Of Packeteer’s System
Company Overview & Direction
Web
Application
visibility
provides
knowledge
Exchange
Siebel
Order Entry System
Web
Exchange
Siebel
Order Entry System
Application
control aligns
network
applications and
resources with
business needs
Web
Exchange
Siebel
Order Entry System
Compression makes
the network “bigger” and
accelerates critical
applications
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ROI Justification
Company Overview & Direction
 Align network usage with
business priorities
– Minimize business-critical
application disruptions
– Optimize application
performance
– Limit use of of recreational
applications
– Limit impact of malicious
traffic
 Avoid upgrading WAN and
Internet connections
 Reduce help-desk calls
“In two months of using Packeteer, the
savings have already paid for the units.”
Jose Cedillo, Systems Director, J. Walter Thompson
“We’ve avoided unnecessary spending on
bandwidth. More and more now, we are
finding that we really can get everything
we need with Packeteer.”
Ron Van Dusen, Senior Network Systems Specialist,
Beckman Coulter
“Our current cost of WAN bandwidth is
between $2.2 and $3 million per year right
now. It would have cost us three times as
much to solve some of the problems we
were able to solve with the Packeteer
solution.”
Andrew Paynter, Senior Technical Manager, Australian
Department of Sustainability and Environment
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Industry-Leading Application Discovery
Company Overview & Direction
Citrix, Oracle,
VVoIP, SAP,
KaZaA, etc.
Applications
HTTP/SSL,
SMTP/POP3,
FTP, etc.
Dynamic Port
Static Port
TCP/UDP
IP
Link Layer
Packeteer
Applications
Embedded in
HTTP, Citrix, etc.
72280
80
06/11
192.168.1.1
00D059B71F3E
Complete
Application
Classification
“Layer 7”
Stateful
Inspection
Typical Network
Device: Router,
Probe, etc.
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Industry-Leading Architecture
Company Overview & Direction
 Industry-leading application
intelligence yields…
 …industry-leading fine-grain
application visibility,
visibility control
and compression
 All managed by our own
central management
platforms with integration
into industry-standard
platforms
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Packeteer…
Company Overview & Direction
Optimizes WANs and the Internet for business applications
Our intelligent appliances deliver an Application Traffic
Management system at the LAN/WAN interface that…
Protects and accelerates key business applications
Contains malicious, recreational, and other nonbusiness traffic
Maximizes network and application investments
31