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Rubric for Core
Assessment Rubric
Areas to be Graded
Appearance
10 points
Contrast
5 points
Font choice and
size
5 points
Headings
5 points
White Space
5 points
Images
5 points
Web site Evaluation Rubric
Excellent
Adequate
Insufficient
90% – 100%
70% – 89%
0% – 69%
Web site is visually
appealing and looks
professional and
well organized.
Great choice of
colors.
Web site looks just
ok. Could be
improved with
choice of colors,
fonts, and
organization.
Web site does not
look visually
appealing. Poor
choice of colors,
fonts, and is messy
looking regarding
organization
Excellent contrast
between fonts and
backgrounds. All
words are easy to
read.
Able to read words,
but contrast could
be improved..
Poor contrast.
Words are difficult
to read and blend in
with background..
Consistent fonts
throughout Web
site. Size is not to
big or too small. No
more than two font
styles used in Web
site.
Font size is fairly
consistent, but either
one size to big or
too small. More
than two font styles
used in Web site.
Font sizes either too
small or too big.
More than 3 font
styles used in Web
site.
Excellent use of
heading sizes and
how they are
formatted to pages.
Heading could be
improved upon. Not
consistent with size
or font styles.
No headings or poor
choice of heading
sizes. Font style of
headings does not
match other fonts in
Web site.
Excellent use of
white space, which
sets off images and
writing.
Either too much or
not enough white
space. Could be
improved upon.
Poor job with white
space. Too much
clutter or vast areas
with no contents.
Excellent use of
images and/or other
visual use of space.
Images are
optimized for speed.
Too many images or
not enough. Balance
between writing and
visual use of space
Poor use of space
regarding balance
between writing and
images or other
visual use of space.
needs
improvements.
Images load too
slowly
Content
20 points
Web site effectively
communicates
desired message to
audience.
Web site does
adequate job
communicating
message to
audience.
Content poorly
written and does not
communicate
information well..
Responsive
10 points
Web site effectively
responds to different
devices and screen
sizes.
Web site does an
adequate job of
responding to
different devices
and screen sizes.
Web site has issues
responding to
different devices
and screen sizes.
CSS and HTML
15 points
Excellent use of
CSS and HTML
easy to follow for
next Web designer
Adequate use of
CSS and HTML
fairly easy to
follow. Could be
improved.
Poor or no use of
CSS; HTML
difficult to follow
and poorly
organized.
Designer did a good
job with minor
design features to
enhance look and
feel of Web site.
Good use of other
technologies like
JavaScript.
Fair job with design
features like line
width, borders,
centering/justify
right/left.
Poor job with
design features.
Hyperlinks
5 points
Hyperlinks all work,
and change color
with mouseover,
out. Look consistent
with rest of Web
site.
Hyperlinks work,
but do not change
with mouseover.
Possible problems
with one or more
links, or links are
irrelevant and not
necessary.
Hyperlinks do not
work, are not used,
do not change with
mouse over, and/or
are irrelevant.
Navigation
10 points
Excellent use of
navigational tools.
All hyperlinks for
navigating work.
Navigational tools
could be improved,
but adequate.
Poor use of
navigational tools.
No consideration for
navigating around
site.
Added Design
Features
5 points