Download 541 AIMS Schedule - HORNE Creative Group

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541 AIMS Schedule
ABOUT HORNE
Established in 1993, Horne Creative Group Inc. (HORNE) is a woman-owned small
business that offers full-service marketing, advertising and communications that
include consulting, coaching, print, broadcast, display, Web and interactive media
to meet federal government agencies’ communication needs. HORNE’s 15 years of
experience in the federal marketplace includes health care, information technology
and environmental concerns. We are especially dedicated to helping federal
government agencies attract, hire, train and retain the best and the brightest
people in America.
WHAT WE DO
HORNE supplies the federal government with a full spectrum of marketing and
advertising products, services and activities for a broad variety of communication
needs including:
• Program, product and service branding
• Employer recruitment branding
• Retention campaigns
• Hiring events
• Human resources change and change management
• Information technology
• Health care education, outreach and marketing
• Other management consulting and coaching
We are dedicated to providing advertising and integrated marketing solutions
that serve our customers’ needs in the federal marketplace across all
communications mediums, including print, broadcast and online campaigns.
CONTRACT INFORMATION
Schedule 541
Advertising & Integrated
Marketing Services (AIMS)
Woman-Owned — Small Business
DUNS: 928 362 300
CAGE Code: 1WUJ4
Fed Tax ID: 65-0459058
GSA #GS-23F-0012N
Federal Supply, Multiple-Award
Schedule Contract for Marketing,
Media and Public Information
Services
CONTACT INFORMATION
Horne Creative Group Inc.
11951 Freedom Drive, 13th Floor
Reston, VA 20190
Phyllis Horne
703.966.6227
[email protected]
PAST PERFORMANCE
Defense Intelligence Agency
US Department of Agriculture
Social Security Administration
US Postal Service
Indian Health Service
Defense Commissary Agency
US Department of Health and Human Services
US Forest Service
US Department of State
Internal Revenue Service
NAICS CODES
323110
323111
323112
323113
323114
323115
323117
323119
323122
491110
511120
511130
512110
Commercial Lithographic Printing
Commercial Gravure Printing
Commercial Flexographic Printing
Commercial Screen Printing
Quick Printing
Digital Printing
Books Printing
Other Commercial Printing
Prepress Services
Postal Service
Periodical Publishers
Book Publishers
Motion Picture and
Video Production
512191 Teleproduction and Other
Postproduction Services
512199 Other Motion Picture and
Video Industries
516110 Internet Publishing and Broadcasting
518210 Data Processing, Hosting and
Related Services
541430 Graphic Design Services
541490 Other Specialized Design Services
541511 Custom Computer Programming
Services
541611 Administrative Management and
General Management Consulting
Services
541613 Marketing Consulting Services
541618 Other Management Consulting
Services
541810 Advertising Agencies
541820
541830
541840
541850
541860
541870
541890
541910
541921
541922
541930
711510
Public Relations Agencies
Media Buying Agencies
Media Representatives
Display Advertising
Direct Mail Advertising
Advertising Material Distribution
Services
Other Services Related to Advertising
Marketing Research and Public
Opinion Polling
Photography Studios, Portrait
Commercial Photography
Translation and Interpretation
Services
Independent Artists, Writers
and Performers
*SIN 541 1: ADVERTISING SERVICES
HORNE provides services under this SIN to
promote public awareness of the agency’s
mission and initiatives, enable public
understanding of complex technical and
social issues, disseminate information to
industry and consumer advocacy groups and
engage in recruitment campaigns. Services
include — but are not limited to — the
following components:
• Advertising objective determination
• Message decision/creation
• Media selection
• Outdoor marketing and media services
• Broadcast media (radio, TV and public
service announcements [PSA])
• Recruitment and retention campaigns
• Direct mail services
• Media planning
• Media placement services
• Advertising evaluation
• Related activities to advertising services
*SIN 541 2: PUBLIC RELATIONS SERVICES
Services include — but are not limited to —
conceptualizing and producing customized
media and public relations campaigns, media
messages and strategies; recommendations
of media sources for placement of print,
broadcast and online media; and media
materials including background materials,
press releases, speeches, presentations and
press kits. Other related services include:
• Executing media programs
• Conducting press conferences
• Scheduling broadcast and/or print interviews
• Press, public relations and crisis
communications
• Media training: Training of agency personnel
to deal with media and media responses
• Media alerts
• Press clipping services
• Related activities to public relations services
SIN 541 4: SPECIALIZED MARKETING SERVICES
SIN 541 4A: MARKET RESEARCH AND ANALYSIS
Services include — but are not limited to:
• Customizing strategic marketing plans
• Developing branding initiatives
• Creating public awareness of products,
services and issues
• Targeting market identification and analysis
• Establishing measurable marketing objectives;
determining market trends and conditions;
and identifying and implementing
appropriate strategies
• Conducting focus groups, telemarketing,
individual interviews, preparing/distributing
surveys and compiling/analyzing results
SIN 541 4B: VIDEO/FILM PRODUCTION
Videotape and film production services are
provided to inform the public and government
agencies about the latest products, services
and/or issues in various outlets such as industry
standard formats, CD-ROM, DVD and video
streaming development. Filming in studios,
on location, live on site at shows or events
may also be required. Examples of services
include — but are not limited to:
• Writing
• Directing
• Shooting
• Arranging for talent/animation
• Narration
• Music and sound effects
• Duplication
• Distribution
• Video scoring
• Editing
*SIN 541 4C: EXHIBIT DESIGN AND
IMPLEMENTATION SERVICES
Services include planning, design and
production, construction, logistics and shipment
of three dimensional exhibits. Other related
services may include — but are not limited to:
• Making all necessary arrangements for
exhibits in various venues (museums, malls,
tradeshows, etc.).
• Conceptualizing, designing and producing
exhibits and accompanying materials
• Providing and/or making recommendations
for carpet and padding installation for
exhibit property
• Previewing set-up and dismantling of
exhibit property
• Cleaning, prepping and storing exhibit
property for future use
• Shipping exhibit property to and from
designated site(s)
• Providing media illumination services
SIN 541 5: INTEGRATED MARKETING SERVICES
This SIN offers a complete solution that
integrates various services found under the
other SIN listings. Such services required under
this SIN may include strategically targeted
marketing plans such as full-service media
planning and creative multimedia campaigns.
These comprehensive solutions include
services available separately under:
• Advertising
• Public Relations
• Web-Based Marketing
• Specialized Marketing
SIN 541 10000: OTHER DIRECT COSTS
These are expenses other than labor hours.
All Other Direct Costs (ODC) are directly
related to a service being offered under this
schedule and will be delivered in conjunction
with the schedule service. Possible ODC items
may include audio/visual equipment, facility
rental, commercial production, media costs,
booth space rental, etc.
SIN 541 3: WEB-BASED MARKETING SERVICES
(SMALL BUSINESS SET-ASIDE)
This entails developing strategies for agencies
to provide the maximum use of their Internet
capabilities. Typical tasks may involve the
consultation, development and implementation
of the following Web-based tasks:
• Web site design and maintenance services
• Search engine development
• Email marketing
• Interactive marketing
• Web-based training
• Web casting
• Video conferencing via the Web
• Section 508 compliance, including
captioning services
• On-line media management
HORNE offers government agencies a full range of environmentally
sound solutions for printing, production and promotional items.
• Related activities to Web-based
marketing services
Media is provided in a format compatible
with the ordering agency’s software
requirements. Continual Web site updates
and maintenance may also be required.
*SIN: 541 4D: CONFERENCE, EVENTS AND
TRADESHOW PLANNING SERVICES (SMALL
BUSINESS SET-ASIDE)
Services include the making of all necessary
arrangements for conferences, seminars and
trade shows. Event-marketing services may
include — but are not limited to — the following
services for a show, event and/or booth:
• Project management
• Coordination and implementation
of third-party participation
• Collection management of third-party
payment participation
• Liaison support with venue
• Audio visual and information technology
support
• Topic and speaker identification
• Site location research
• Reservation of facilities
• On-site meeting and registration support
• Editorial services
• Automation and telecommunications support
• Design and editing productions
• Mailing and other communication with
attendees including pre-post meeting
mailing, travel support and computer
database creation
SIN 541 4E: COMMERCIAL PHOTOGRAPHY
SERVICES (SMALL BUSINESS SET-ASIDE)
Photography services under this SIN may be
used for commercial advertisements and/or
illustrations that will appear in books,
magazines and/or other media. Services may
include — but are not limited to:
• Black and white and/or color photography
• Digital photography
• Aerial photography
• Architectural photography
• Still photography
• Field and studio photography
• Related services such as photo editing and
high-resolution scans
SIN 541 4F: COMMERCIAL ART AND GRAPHIC
DESIGN SERVICES (SMALL BUSINESS SET-ASIDE)
Commercial art, graphic design and special
effects that educate the consumer market
about a product or service may be required
along with updating, rewriting and/or editing
materials. Types of services may include — but
are not limited to:
• Developing conceptual design and layouts
• Providing copywriting and technical writing
services
• Creating sketches, drawing, publication
designs and typographic layouts
• Furnishing custom or stock artwork
(including electronic artwork)
*Pending
www.hornecreativegroup.com