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LESSON 1
Introduction to Communication
C OM M ON C ORE / N E XT GE N E RATI ON STA NDARDS A DDRE SSED.
 WHST.9 ‐1 2.7 Conduct shor t as well as more sustained research projects to
answer a question (including a self ‐generated question) or solve a problem;
narrow or broaden the inquir y when appropriate; synthesize multiple
sources on the subject, demonstrating under standing of the subject under
investigation. (HS ‐LS2 ‐7),(HS ‐LS4 ‐6)
 SL.11‐1 2.5 Make strategic use of digital media (e.g., RST.11 ‐1 2.1 Cite
specific textual evidence to suppor t analysis of science and technical texts,
attending to impor tant distinctions the author makes and to any gaps or
inconsistenci es in the account. (HS ‐LS1 ‐1)
AG R I C U LT U R E , FO O D A N D N AT U R A L R E S O U R C E S TA N DA R D S
ADDRESSED!
 C R P. 0 4 . C o m m un i c a te c l e a r ly, e f f e c t i ve l y a n d w i t h r e a s o n .
 C a r e e r - r e a d y i n d i v i d ual s c o m mun i c a te t h o u g h t s , i d e a s a n d a c t i o n p l a n s w i t h c l a r i t y,
w h et h e r u s i n g w r i t te n , v e r b a l a n d / o r v i s u a l m et h o d s . T h ey c o m m uni c a te i n t h e
w o r k p l a c e w i t h c l a r i t y a n d p u r p o s e to m a ke m a x i m um u s e o f t h e i r o w n a n d o t h e r s ’
t i m e . T h ey a r e ex c e l l e n t w r i te r s ; t h ey m a s te r c o nve n t i o n s , w o r d c h o i ce a n d
o r g a n i z a t i o n , a n d u s e e f f e c t i ve to n e a n d p r e s e n t a t io n s k i l l s to a r t i c ul a te i d e a s .
T h ey a r e s k i l l e d a t i n te r a c t i n g w i t h o t h e r s ; t h ey a r e a c t i v e l i s te n e r s a n d s p e a k
c l e a r l y a n d w i t h p u r p o s e . C a r e e r - r e a d y i n d i v i d ua l s t h i n k a b o u t t h e a u d i e n c e f o r
t h e i r c o m m un i ca t i o n a n d p r e p a r e a c c o r d in g l y to e n s u r e t h e d e s i r e d o u t c o me .
 C R P. 0 4 .01 . S p e a k u s i n g s t r a teg i e s t h a t e n s u r e c l a r i t y, l o g i c , p u r p o s e a n d
p r o fe s s i o n a l is m i n f o r m a l a n d i n f o r m a l s et t i n g s .
 S a m p l e M e a s u r em e n t : T h e f o l l owi n g s a m p l e m e a s u r e m e n t s t r a n d s a r e p r o v i de d to
g u i d e t h e d ev e l o p m e n t o f m e a s u r a b l e a c t i v i t i e s ( a t d i f fe r e n t l ev e l s o f p r o fi c ie n c y)
to a s s e s s s t u d e n t s ’ a t t a i n m en t o f k n o w l e d g e a n d s k i l l s r e l a te d to t h e a b o v e
p e r fo r m a n c e i n d i c a to r. T h e to p i c s r e p r e s e n te d b y e a c h s t r a n d a r e n o t a l l encompassing.
 CRP.04.01 .01 .a. Identify and categorize strategies for ensuring clarity, logic, purpose and
professionalism in verbal and non -verbal communication (e.g., vocal tone , organization of
thoughts, eye contact, preparation, etc.).
BELL WORK!
 Why is listening an important part of Communication?
 How can parliamentary procedure be considered a
communication technique?
 Are there rules that should be followed as a part of
group/public communication?
 What do you believe is the most important part of
communicaiton?
WHAT IS COMMUNICATION?
TERMS
Barrier
Channel
Communication
Deadline
Feedback
Filtering
Group
communication
Interference
Interference
Leadership
Mass-media
communication
Message
One-to-one
communication
Parliamentary
procedure
TERMS
Public
communication
Receiver
Selective
perception
communication
Semantics
Sender
INTEREST APPROACH
Identify factors that may
result in failure to
communicate.
Identify the many ways in
which humans communicate.
STUDENT LEARNING
OBJECTIVES
Identify the components of the
communication process.
Identify the five different levels of
communication.
Explain the barriers of successful
communication.
Explain the relationship between
communication and leadership.
Define communication and explain its
purpose .
WHAT IS COMMUNICATION
AND ITS PURPOSE?
I. Communication is
a complex
process involving
distinct elements
that together
convey a
message .
WHAT IS COMMUNICATION AND
ITS PURPOSE?
Communication may be
defined as the process
of sending and
receiving messages in
which two or more
people achieve
understanding; the
process of exchanging
information .
WHAT IS COMMUNICATION AND
ITS PURPOSE?
1. Each workday consists of listening and
talking 75% of the time.
2. In the workplace, managers spend 70%
of their time communicating.
3. Most people fail in the workplace
because of poor communication.
WHAT IS COMMUNICATION AND
ITS PURPOSE?
Three major goals or purposes of
communication.
1. To inform: the process of giving information to
another person.
2. To influence: the process of persuading a
person’s behavior.
3. To express feeling: the process of explaining
feelings .
MAJOR COMPONENTS OF
COMMUNICATION
 The major
components of the
communication
process (sender,
message, and
receiver) are
present whenever
there is
communication .
MAJOR COMPONENTS OF
COMMUNICATION
Two factors that affect the
success of communication
- deadlines
- interferences.
MAJOR COMPONENTS OF
COMMUNICATION
A Deadline is the
limited time one
has to
communicate
about a problem or
gather information.
MAJOR COMPONENTS OF
COMMUNICATION
Interferences
are referred to
as “noise” or
barriers to
communication .
MAJOR COMPONENTS OF
COMMUNICATION
There are three
major components
of the
communication
process:
Sender/Talking
Message
Receiver/Listening
MAJOR COMPONENTS OF
COMMUNICATION
The Sender wants
to communicate
something and
decides to speak,
write, send
nonverbal signals,
or produce a visual
message.
MAJOR COMPONENTS OF
COMMUNICATION
The Message is the information
that is being transmitted from
sender to receiver.
MAJOR COMPONENTS OF
COMMUNICATION
The Receiver wants to understand the
sender’s meaning and listens, reads,
or observes the nonverbal signals of
visual information.
The Channel is the linkage between
the sender and the receiver.
Feedback is the return channel from
the receiver to the sender that
allows the evaluation of
communication.
THE FIVE LEVELS OF
COMMUNICATION
As communicators we participate
in five levels of communication
activity.
Self-communication
One-to-one communication
Group communication
Public communication
Mass Media communication
SELF-COMMUNICATION
Communication directed to yourself,
sometimes referred to as an
interpersonal conversation.
It is a never-ending process.
External communication will not
be successful until you effectively
communicate with yourself.
ONE-TO-ONE
COMMUNICATION
Communication that takes place
when an individual communicates
directly with another person.
This can be informal, such as a quick
hello, or formal, such as a prepared
presentation.
This is the most widely used form of
communication.
GROUP COMMUNICATION
Discussion within groups of
people.


In group communication, each participant
must have equal opportunity for speaking.
This form of communication is used most
widely in informal settings, such as
departmental meetings, board meetings, and
business meetings .
PUBLIC COMMUNICATION
Presentations to groups of 20 to
25 participants.
This includes oral presentations, press
conferences, classroom situations, work
shops, etc.
In a public encounter, one person at a
time has the presentational responsibility
while others in attendance act as message
receivers.
MASS-MEDIA COMMUNICATION
Takes place when
the sender is
separated by
some
communication
medium, print,
film, radio, or
television, from
the receiver.
BARRIERS OF
COMMUNICATION
When there are barriers or
interferences in the
communication process,
effective communication cannot
exist.
BARRIERS OF
COMMUNICATION
There are six major
barriers that can affect
communication.
Selective perception
Poor listening skills
Credibility of the sender
Semantics
Filtering
Avoiding detail s
SELECTIVE PERCEPTION
Occurs when people block out
information that they do not want
to hear.
This is sometimes referred to as
selective listening.
POOR LISTENING SKILLS
Poor listening skills occur when the receiver:
 has his or her mind on something else
 is not interested in the subject
 or has a poor knowledge of the subject
CREDIBILITY OF THE
SENDER
 Credibility of the sender affects
how people will receive a
message.
 If the receiver perceives the
sender as insincere,
communication barriers will exist.
SEMANTICS
 Semantics is when the same
words mean entirely different
things to different people.
 Slang is often referred to as
semantics.
FILTERING
 Filtering is manipulating the
information so it is perceived as
the receiver desires.
 This frequently occurs in
management when there are
several levels.
AVOIDING DETAILS
 Avoiding details - our minds
usually avoid detail and
cannot remember many
details in a short period of
time.
BARRIERS OF
COMMUNICATION
 Barriers are sometimes
referred to as interference.
 They can exist in the
environment, from the sender,
in the message, or from the
receiver.
BARRIERS OF
COMMUNICATION
 Interference from the environment
can be described as “static”, it’s
similar to what you hear on the
radio or television.
 Interference may occur from the
sender if the information is
inaccurate or if the sender
misinterprets the receiver’s
feedback.
BARRIERS OF
COMMUNICATION
 Interference in the message is
usually the result of sending
inappropriate words, signals, or
images.
 Interference from the receiver is
usually the result of the receiver’s
personal opinions keeping him or
her from listening or reading with
an open mind.
WHY ARE COMMUNICATION SKILLS
IMPORTANT IN DEVELOPING GOOD
LEADERSHIP TECHNIQUES?
 Good leaders are good
communicators.
 Leadership is the ability to move or
influence others to achieve
individual and/or group goals.
 All forms of communication are
important when working with
others.
WHY ARE COMMUNICATION SKILLS
IMPORTANT IN DEVELOPING GOOD
LEADERSHIP TECHNIQUES?
 Parliamentary procedure is a
method of conducting meetings
in an orderly manner that is
based on Roberts’ Rules of
Order.
 It is used in local, state, and
national government.
REVIEW/SUMMARY
 Describe communication.
 Identify the five levels of communication.
 What are the major components of
communication?
 Explain the importance of a deadline.
 What is leadership?
 Explain how Parliamentary Procedure is used in
communications.
THE END!