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AVE
Composite Reliability
Cronbachs Alpha
.684
.885
.670
.895
.969
.909
.842
.956
.875
Flow Experience
Loyalty
Tour Preference
F1
.865
.648
.578
F2
.689
.376
.602
F3
.884
.583
.668
F4
.855
.577
.535
L1
.659
.958
.584
L2
.644
.968
.613
L3
.549
.877
.627
L4
.657
.958
.595
T1
.397
.342
.667
Flow Experience
Loyalty
Tour Preference
T2
.674
.525
.868
T3
.578
.558
.841
T4
.690
.609
.895
T5
.554
.548
.800
AVE
Composite
Cronbachs
R Square
Communality Redundancy
Reliability
Alpha
Flow Experience
.684
.895
Loyalty
.885
.969
Tour Preference
.670
.909
Total
.746
F1 <- Flow Experience
F2 <- Flow Experience
.842
.684
.500
.956
.885
.344
.519
.875
.670
.343
GOF
.616
.509
.380
Original
Sample
Sample Mean
Standard
Error
T-Statistics
P-value
.865
.689
.865
.689
.010
.011
30.893
22.611
.000
.000
F3 <- Flow Experience
.884
.883
.010
33.589
.000
F4 <- Flow Experience
L1 <- Loyalty
L2 <- Loyalty
L3 <- Loyalty
L4 <- Loyalty
T1 <- Tour Preference
T2 <- Tour Preference
T3 <- Tour Preference
T4 <- Tour Preference
T5 <- Tour Preference
.855
.958
.968
.877
.958
.667
.868
.841
.895
.800
.854
.958
.968
.876
.958
.666
.868
.841
.895
.800
.009
.005
.004
.008
.005
.013
.009
.008
.010
.011
31.764
52.109
66.270
30.092
58.055
12.908
30.567
31.137
30.034
21.845
.000
.000
.000
.000
.000
.000
.000
.000
.000
.000
Flow Experience
Loyalty
Tour Preference
.827
.668
.720
.941
.642
.819
Flow Experience
Loyalty
Tour Preference
註: AVE 開更號為斜線，Latent Variable Correlations 為相關矩陣。
Flow Experience
Loyalty
Tour Preference
.374
.627
Flow Experience
Loyalty
Tour Preference
.336
Original
Sample
Sample Mean
Standard
Deviation
Standard Error
T-Statistics
.427
.430
.073
.073
5.859
.720
.721
.030
.030
23.896
.334
.333
.093
.093
3.612
Flow
Experience ->
Loyalty
Flow
Experience ->
Tour Preference
Tour Preference
-> Loyalty
Flow
Experience ->
Loyalty
Flow
Experience ->
Tour Preference
Tour Preference
-> Loyalty
Original
Sample
Sample Mean
Standard
Deviation
Standard Error
T-Statistics
.668
.670
.039
.039
17.070
.720
.721
.030
.030
23.721
.334
.334
.093
.093
3.598
紅字為總效果
潛在變項
Tour Preference
直接
Flow Experience
.720
直接
Loyalty
間接
總效果
.427
.241
.668
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