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Graphic Design Job profile
The career choices with a graphic design degree can be complex, multilevel options. So
you should put some time and effort into looking ahead at the possibilities. A graphic design
degree can open up a large range of options which can assist you in achieving your personal
and professional goals.
Graphic design is a truly creative field, and the creativity factor often decides the career
tracks. However, the dynamics of your study and resulting graphic design degree allow a lot
of flexibility. You can pursue multiple sources of income or job opportunities, which can
integrate into your career track very effectively.
Career Dynamics
Graphic design operates across the full spectrum of visual media, involving many forms of
specialization and a wide range of possible markets. Graphic designers may work in several
different modes, as designers, artists, animators, fine artists, contractors and web designers.
The choice of industries defines the career options for graphic designers, which may operate
in several skill areas.
For example, in advertising a graphic designer may design any or all of the following:
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Logos
Product icon designs
Website graphics and animation
Advertisement graphics and presentation layouts
Each design type relates to a wider area of graphic design. The modes are all forms of
portfolio materials, which are portable across industries and jobs.
Graphic designers have a lot of scope to use these portable skills as career-building
exercises. The website graphics and animation in an advertising gig, for example, can
translate into valuable career skills in other industries. As you can see, the dynamics of the
profession are flexible.
Industries for a Person with a Graphic Design Degree
The many industries in which graphic design is a primary component are also good
descriptors for the range of career options and functions.
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Television: Titles, logos, captions, TV show stage sets, screen layouts, multimedia
Film: Special effects, animation, 3-D animation, design motifs, screen production
elements
Magazines: Layouts and color schemes, titles, captions, fonts, visual effects,
photographic media, editing and formatting of visual materials
News media: Similar to magazines, but including cartoons, visual layouts, multimedia,
advertising materials, visual media content
Animation: Character creation, operation and development; color; backgrounds; effects;
multimedia layouts and production at various levels
Web design: Websites, multimedia, visual content of applications, animation, passive
and background graphic content
Commercial art: Commission and contract work providing a range of graphic designs for
businesses and individuals
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Marketing: Graphic design content across products, visual imagery
Merchandising: Product graphics, manuals, promotional materials
Advertising: Graphic content, advertising layouts, multimedia
Fine arts: Creative product design, pure art, multimedia
The sheer versatility of graphic design careers allows a person with a graphic design degree
to operate in multiple career modes and in multiple industries. Many designers do specialize
in careers in particular fields and use their skills in other areas to fund their preferred lines of
work. Thus they build a career from the different career modes.
Successful freelancers often work as salaried or contract employees on their own terms in
several fields. For example, a graphic designer could work as a TV animator, a film graphics
artist, a web designer and a commercial artist, simultaneously. He or she accumulates
additional portfolio materials in all these areas in the process.