Download Integrated Marketing Platform

Integrated Marketing Platform
ForGrowing Businesses
Integrated Marketing Platform
Copyright © 2015 JumpDEMAND Inc.
Integrated Marketing Platform
Marketing Challenges
Copyright © 2015 JumpDEMAND Inc.
Integrated Marketing Platform
Challenge #1: Building Trust
 Online buyers trust NOTHING
 Marketers Erode Trust:
 Inconsistent Messaging
 Inconsistent Response times
 Inconsistent Branding
Copyright © 2015 JumpDEMAND Inc.
Integrated Marketing Platform
Challenge #2: Anonymity
 Anonymity is the marketer’s enemy
 Questions:
 What stage of the buyer journey?
 What questions are being asked?
 Anonymity removed:
 Conversation
 Control!
 Buyer journey
Copyright © 2015 JumpDEMAND Inc.
Integrated Marketing Platform
Challenge #3: Manual Effort
 Marketing is 90% manual effort, 10% creative work
 Repetitive
 Reporting
 24 hours in the day … if that is not enough … work all night!
 Manual effort  Mistakes
Copyright © 2015 JumpDEMAND Inc.
Integrated Marketing Platform
Challenge #4: Attribution
 Tracking
 Too much data, not enough information
 ROI, not just a TLA
 Demonstrating value delivered
Copyright © 2015 JumpDEMAND Inc.
Integrated Marketing Platform
Purchasing Process
Solution?
Copyright © 2015 JumpDEMAND Inc.
Integrated Marketing Platform
Purchasing Process
AUTOMATE
Copyright © 2015 JumpDEMAND Inc.
Integrated Marketing Platform
Rationale Automatic Marketing
 Remove Manual Effort From Marketing
 Reduces Cost
 Improve quality, accuracy, precision
 Aggregate data from multiple marketing channels
 Transforms the role of marketer:
Manual Labor 
Copyright © 2015 JumpDEMAND Inc.
Integrated Marketing Platform
Multi Tool Approach
 Social Tools
 Hootsuite, Crowdbooster, Bitly, Everypost, Buffer
 Email Tools
 Mailchimp, iContact, Constant Contact, etc
 Web Tools
 Google Analytics, EmailMeForm, Unbounce
 Survey Tools
 Survey Monkey, Formstack, Fluid Surveys
 Reporting: Excel
Copyright © 2015 JumpDEMAND Inc.
Integrated Marketing Platform
Copyright © 2015 JumpDEMAND Inc.
Integrated Marketing Platform
Purchasing Process
Integrated Marketing Platform
Copyright © 2015 JumpDEMAND Inc.
Integrated Marketing Platform
Purchasing Process
Integrated Marketing
Platform
Copyright © 2015 JumpDEMAND Inc.
Integrated Marketing Platform
 Tool Set:
 Email Marketing
 Landing Pages
 Social Media Posting
 Website tracking
 Integrated Reporting
 Branded Client Dashboards
 Call Tracking
 DNI (anonymity killer)
 Robo-Call
 SMS
Copyright © 2015 JumpDEMAND Inc.
Integrated Marketing Platform
Integrated Marketing Platform
 All tools in one platform
 Marketing Intelligence
 Intelligent Marketing
 Marketing Automation
 Cost Effective
Copyright © 2015 JumpDEMAND Inc.
Integrated Marketing Platform
Purchasing Process
Stop Juggling, Start Marketing
Copyright © 2015 JumpDEMAND Inc.
Integrated Marketing Platform