Download Part 3 Product Decisions Worksheet

Lamb Hair McDaniel
MKTG
Your Product or Service Offering
Part 3 Product Decisions Worksheet
PRODUCT ISSUES
Product description:
Classify your offering (circle all that apply):
Consumer
Business
Good
Service
Patent needed
No patent needed
Patent obtained
No patent obtained
Place your product or service in your portfolio:
Single item
Complementary item
Enhancements to product enabled by Internet selling:
Part 3 Marketing Plan Worksheet: Product Decisions
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Lamb Hair McDaniel
MKTG
Your Product or Service Offering
Reductions to product due to Internet selling:
BRAND
Brand Name:
Brand Logo:
Professional branding firm needed?
Yes
No
URLS
Company URL:
Part 3 Marketing Plan Worksheet: Product Decisions
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Lamb Hair McDaniel
MKTG
Your Product or Service Offering
Alternative URLs:
PACKAGING ISSUES
Is product packaged?
Yes
No
Products purchased on-line can be returned on-line?
Yes
No
Products purchased on-line can be returned in store?
Yes
No
Products purchased in store can be returned on-line?
Yes
No
Company will pay for shipping on customer returns?
Yes
No
How will packaging match other communication tools?
PRODUCT RETURNS
General return policy:
General warranty:
Part 3 Marketing Plan Worksheet: Product Decisions
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Lamb Hair McDaniel
MKTG
Your Product or Service Offering
PRODUCT LIFE CYCLE ISSUES
Your product is in what stage of the product life cycle?
Introductory
Growth
Maturity
Decline
Affect of selling product on-line on PLC?
PLC lengthened
PLC shortened
PLC not affected
DIFFUSION STRATEGY
Key elements of diffusion strategy:
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SERVICE QUALITY ISSUES
How will you incorporate the following service qualities into your offering?
Reliability:
Responsiveness:
Part 3 Marketing Plan Worksheet: Product Decisions
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Lamb Hair McDaniel
MKTG
Your Product or Service Offering
Assurance:
Empathy:
Tangibles:
Key elements in the customer relation strategy:
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Part 3 Marketing Plan Worksheet: Product Decisions
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