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Transcript 
International Marketing ‫החלטות שיווק בינלאומי‬
Decisions
International
Domestic growth
marketing decision
Foreign growth
-
Market
selection
Entry and operating
decisions
marketing
mix
organization
and control
How many markets?
What type of
markets?
Which markets?
Export
Joint Ventures
Direct investments
Product and promotion
Pricing
Distribution channels
Export department
International division
Multinational organization
International Marketing
Decisions.ppt
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