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International Executive Master of Business Administration – Programme Specification
PARIS GRADUATE SCHOOL OF MANAGEMENT
INTERNATIONAL EXECUTIVE MASTER OF
BUSINESS ADMINISTRATION
PROGRAMME QUALITY SPECIFICATION
AND ACADEMIC STANDARDS
PGSM Ver. January 2010
Page 1 of 20
International Executive Master of Business Administration – Programme Specification
PARIS GRADUATE SCHOOL OF MANAGEMENT
25 rue Saint Ambroise
75011 Paris
France
Administrative Office:
5 Starnes Coiurt
Union Street
Maidstone
Kent ME14 1EB
England. UK
INTERNATIONAL EXECUTIVE MASTER OF BUSINESS ADMINISTRATION
Programme Specifications and Academic Standards
The International Executive Master of Business Administration (IEMBA)
programme is delivered by a variety of methods:
Distance Learning
Full Time
Part Time
dependent upon the location where the programme is being delivered by Paris Graduate
School of Management (PGSM) locally approved and accredited organisations.
DEGREE PROGRAMME RATIONALE
This International Executive Master of Business Administration degree programme is
designed for working executives and professionals in private and public sector
organisations in overseas locations.
This study at post graduate level provides the practicing manager or executive the
opportunity to be more effective for his organisation and thus improve both his
organisation’s and his personal performance in this very competitive, globalised and
dynamic environment.
The course of studies for the degree encapsulates all aspects of management knowledge
and practices which altogether will enhance the analytical and problem solving skills of
the individual manager.
DEGREE PROGRAMME DETAILS
Qualification: Masters of Business Administration (MBA)
PGSM Ver. January 2010
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International Executive Master of Business Administration – Programme Specification
Awarding Institution: Ecole Superieure de Gestion (ESG – Paris Graduate School of
Management)
Entry Requirements: Any Undergraduate degree, or approved Professional
qualification, with a minimum of three years working experience.
A waiver of a first undergraduate degree may be awarded on the basis of a minimum 10
years work experience at a senior or executive level. Applicants without a first degree or
an approved Professional qualification may be requested to submit themselves to a case
study examination in support of their application.
EDUCATIONAL AND PROGRAMME OBJECTIVES
Course Aims
1. To enable the undergraduate and professionally qualified manager to develop
practical skills to meet the demands of their business organisation.
2. To enable the student to develop and apply analytical and problem solving skills
in a variety of business and management contexts
3. To enable the student to exercise creativity in solving management and business
problems.
4. To enable the student to improve their career and employment prospects.
5. To enable the student to appreciate the value of advanced studies as part of a
process for career advancement
6. To enable the student to have the confidence to apply knowledge and
understanding to improve business practices in diverse business and cultural
environments
Course Outcomes
The International Executive Master of Business Administration will be awarded to
students who have demonstrated:
1. Ability to identify and apply a variety of different learning strategies
2. Range of cognitive, critical, intellectual, research, personal and interpersonal
skills.
PGSM Ver. January 2010
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International Executive Master of Business Administration – Programme Specification
3. Critical awareness of current issues and problems relating concerning the
effective management of business and their organisation in diverse cultural
environments.
4. Understanding of the practical knowledge, techniques and skills applicable for the
effective management of business and their profession.
5. Ability to present ideas in a structured manner through the application of
presentations, written assignments, projects and case study analysis.
6. Ability to apply and transfer relevant skills to the work setting
7. Ability to evaluate research and methodologies applicable for their profession and
their organisation.
8. Conduct personal development and learning activities in the process of continuing
development and promoting life long learning skills.
9. Conduct research into business, people and organisational issues for the further
development of techniques and practices to enhance managerial performance in
the work setting.
COURSE STRUCTURE
The course structure enables the student to develop all round skills and knowledge in the
field of business management. This structure adopts a multi disciplinary approach where
students are expected to acquire an understanding of core business functions that applies
to many business and public sector organisations.
The course structure allows students to specialise in specific professional areas in
matching the specific skills and knowledge requirements of their chosen profession and
work environment.
The programme structure has taken into account the QAA Benchmarking
recommendations in the design of the structure and content of the Executive MBA
programme. Similarly the key skills requirements of the QAA Benchmarking statements
have been adopted in the framing of the delivery and assessment methods.
The programme has 3 intakes per year:
January
May and
September
Students are required to complete a total of twelve (12) subjects for the Executive MBA
comprising nine (9) core courses and three (3) option courses.
PGSM Ver. January 2010
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International Executive Master of Business Administration – Programme Specification
To complete the programme, students are required to complete a major project with the
focus on their selected option specialisations.
Core Courses – Compulsory – Nine (9)
Organisational Behaviour
Management Decision Making
Marketing
International Business Management
Management Information Systems
Corporate Financial Management
Operations Management
Intercultural Management
Strategic Management
Option Courses
Strategic Management
Corporate Governance
Business Policy
Management Consultancy
Information Technology Management - Specialisation
Internet Marketing
E Commerce
Knowledge Management
International Business Management – Specialisation
International Financial Management
International Human Resources Management
International Marketing
Banking & Finance - Specialisation
Investments & Portfolio Management
International Financial Management
Monetary Policy & Financial Institutions
Marketing - Specialisation
Strategic Marketing
Marketing Research
International Marketing
Strategic & Project Management - Specialisation
Project Management
Total Quality Management
Business Policy
PGSM Ver. January 2010
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International Executive Master of Business Administration – Programme Specification
Programme Structure and Assessment Schedules – FULL AND PART TIME STUDENTS
CORE SUBJECTS
Subject Name
Organisational Behaviour
Organisational Development
and Change
Marketing
International Business
Management
Management Information
Systems
Corporate Financial
Management
Operations Management
Intercultural Management
Strategic Management
1
%
2
3
%
4
%
5
%
6
%
7
%
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A
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10%
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C
B
50%
10%
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10%
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50%
A
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10%
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10%
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50%
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B
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10%
10%
10%
A= Written Assignment of not less than 1000 words
B = Class Test / Quiz
C = Case Study Examination
D = Class Presentation
PGSM Ver. January 2010
%
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International Executive Master of Business Administration – Programme Specification
Programme Structure and Assessment Schedules – DISTANCE LEARNING STUDENTS
CORE SUBJECTS
Subject Name
Organisational Behaviour
Organisational Development
and Change
Marketing
International Business
Management
Management Information
Systems
Corporate Financial
Management
Operations Management
Intercultural Management
Strategic Management
1
%
2
%
3
%
A
A
25%
25%
A
A
25%
25%
C
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50%
50%
A
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25%
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25%
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25%
25%
25%
C
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50%
50%
50%
4
%
A= Written Assignment of not less than 4000 words to compensate for class tests and presentations of full time and part time students
B = Class Test / Quiz
C = Case Study Examination
D = Class Presentation
PGSM Ver. January 2010
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International Executive Master of Business Administration – Programme Specification
Programme Structure and Assessment Schedules – FULLTIME AND PART TIME STUDENTS
OPTION SUBJECTS
Subject Name
Corporate Governance
Business Policy
Management Consultancy
Internet Marketing
E Commerce
Knowledge Management
International Financial Management
International HRM
International Marketing
Investments & Portfolio Management
International Financial Management
Monetary Policy & Financial
Institutions
Strategic Marketing
Marketing Research
International Marketing
Project Management
Total Quality Management
1
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10%
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3
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50%
50%
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50%
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A= Written Assignment of not less than 1000 words
B = Class Test / Quiz
C = Case Study Examination
D = Class Presentation
PGSM Ver. January 2010
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International Executive Master of Business Administration – Programme Specification
Programme Structure and Assessment Schedules – DISTANCE LEARNING
STUDENTS
OPTION SUBJECTS
Subject Name
Corporate Governance
Business Policy
Management Consultancy
Internet Marketing
E Commerce
Knowledge Management
International Financial Management
International HRM
International Marketing
Investments & Portfolio Management
International Financial Management
Monetary Policy & Financial
Institutions
Strategic Marketing
Marketing Research
International Marketing
Project Management
Total Quality Management
1
%
2
%
3
%
A
A
A
A
A
A
A
A
A
A
A
A
25%
25%
25%
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C
C
C
C
C
50%
50%
50%
50%
50%
A= Written Assignment of not less than 4000 words to compensate for class tests and presentations of full
time and part time student
B = Class Test / Quiz
C = Case Study Examination
D = Class Presentation
PGSM Ver. January 2010
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International Executive Master of Business Administration – Programme Specification
LEARNING OUTCOMES
Knowledge
The course will require the student to understand and appreciate the principles and
concepts of management and organizations and to apply these theoretical concepts
towards understanding business practices.
Students will be able to collect relevant information across a range of areas pertaining to
a current situation, analyse that information and synthesise it into an appropriate form in
order to evaluate situations and alternative courses of action that may be contemplated.
Within the broad framework of organisations, their external context and management,
students will be able to use knowledge to analyse (e.g. by classifying, contrasting,
discriminating, examining), to synthesise (e.g. by constructing, creating, formulating,
hypothesising, negotiating, planning, validating) and to evaluate (e.g. by appraising,
concluding, judging, measuring, prioritising, recommending) cases in the following topic
areas:
1. the impact of contextual forces on organisations including legal systems; ethical,
economic, environmental, social and technological change issues; international
developments; corporate governance, intercultural diversity;
2. markets and customers; the development and operation of markets for resources,
goods and services; expectations of customers and equivalent stakeholders,
service and orientation;
3. the concepts, processes and institutions in the production and marketing of goods
and/or services; the management of resources and operations;
4. the financing of the business enterprise or other forms of organisations: sources,
uses and management of finance; use of accounting for managerial and financial
reporting applications;
5. the organization and development of international operations in the context of a
globalised world;
6. the application of information technology and communication technology in the
processes of management;
7. the management and development of people within organisations: organisational
theory, behaviour, industrial/employee relations, human resource management,
change management;
8. the development of appropriate business policies and strategies within a changing
context to meet stakeholder interests.
Cognitive skills
When students have completed their International Executive MBA they will be able to:
1. Think critically and creatively: manage creative processes in themselves and
others; organise thought, analysis, synthesis and critical appraisal; including to
PGSM Ver. January 2010
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International Executive Master of Business Administration – Programme Specification
identify assumptions, evaluate statements in terms of evidence, detect false logic
or reasoning, identify implicit values, define terms adequately and generalise
appropriately;
2. tackle situations by establishing criteria, formulating potential courses of action,
implementing and controlling selected courses of action, evaluating results, and
reviewing processes for same;
3. exercise relevant personal and interactive skills.
Practical, Personal, Professional skills and attributes
When students have completed the Executive MBA they will be able to:
1. select appropriate leadership style for situations;
2. set targets, motivate, monitor performance, coach and mentor, in order to
continuously improve the people, activities, operations and units being managed;
3. recognise situations in which unusual ethical matters arise; and apply ethical,
societal and organisational values to situations and choices;
4. manage their time and self effectively;
5. conduct some research into business and management issues;
6. learn through reflection on practice and experience.
Key skills
When students have completed the Executive MBA they will be able to:
1. scan and organise data, abstracting meaning from information and sharing
knowledge;
2. perform everyday numeracy skills in relation to quantitative data, including using
models of business situations; exercise basic qualitative research skills;
3. undertake systematic problem solving and decision making including setting of
frameworks, identifying appropriate decision making techniques, option selection
and implementation;
4. use proficiently communication and information technology, including wordprocessing and spreadsheet software, messaging and conferencing, and the
internet;
5. communicate effectively, orally and in writing, using a range of media, including
preparing and appraising business reports; including listening to, negotiating with
and persuading and influencing others;
6. exercise self-awareness and self-management, perform time management;
7. exercise sensitivity to diversity in people and different situations; and continue
learning;
8. perform effectively within a team environment, and recognise and utilise other
people’s contributions in group processes; perform team selection, delegation,
development and management.
PGSM Ver. January 2010
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International Executive Master of Business Administration – Programme Specification
TEACHING METHODS
A variety of teaching methods will be applied contingent upon the delivery methods
employed in the location of programme.
Full Time
Full time students will participate in a variety of delivery methods including:
Classroom discussions
Formal case study analysis sessions
Visiting business professionals
Required text book for each subject
Access to e-library, and the Internet
Study guides given on CDROM
Part Time
Part time students will participate in a variety of delivery methods including
Classroom discussions
Formal case study analysis sessions
Required text book for each subject
Access to e-library from personal PC and the Internet
Study guides given on CDROM
Distance Learning Students
Distance learning students will participate in a variety of delivery methods including:
Study Guides given in CDROM
Required text books are given
Case Studies for each subject
Access to e-library
Support via access to e-learning through the Moodle learning management system
Access via e-mails with designated tutors and support faculty
ASSESSMENTS
Student performance in the programme will be assessed by appropriate formal methods
which can take the form of set examinations, the submission of a portfolio of written
assignments or a combination of both. Full time and part time students will in addition be
assessed on contributions to the group in case study sessions and oral presentations.
The application of computer assessment methods may also be used subject to access to
computers and the Internet.
PGSM Ver. January 2010
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International Executive Master of Business Administration – Programme Specification
All students must submit a final integrative project or dissertation. The length of this
written project will vary but will be from about 8,000 to 10,000 words in length.
Assessments for all subjects will focus on analysis and evaluation of knowledge and
questions will be framed to achieve this focus. Questions that can be answered by
repetition of materials from text books or other sources will not be approved.
All assignments and projects given, as part of the required assessment for a particular
course, will be accompanied by a marking guide to enable the student to be aware of the
criteria for assessment to be applied for all submitted work.
Student support and guidance
Students will be supported for all academic matters. For full time and part time students
an established tutorial support system will be made available by the approved and
accredited PGSM local provider. English language support will also be provided where
necessary
For Distance Learning students can communicate directly with their allocated tutors for
specific subjects via e-mails or traditional postal methods including FAX. Direct
telephone calls to tutors are discouraged in view of the location of the students in
different time zones.
Voice conferencing through the internet at set schedule times will be available for group
discussions for Distance Learning students. Access will be an hour per week at scheduled
times.
PGSM Ver. January 2010
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International Executive Master of Business Administration – Programme Specification
COURSE DESCRIPTIONS
CORE SUBJECTS
Strategic Management
Analysis of Strategy, business ethics, social responsibilities, Corporate mission,
objectives and policies, business environment, competitive analysis, corporate
analysis, core competences, generic strategies, competitive advantage,
acquisitions, mergers, alliances, strategy implementation and control.
Corporate Financial Management
Introduction to Financial Management, present value and net present value,
opportunity cost, shareholder value, valuation of assets, bonds and stocks,
payback, internal rate of return, relevant costs, measuring and calculating
portfolio risk, diversification, portfolio theory, the Capital Asset Pricing Model,
Dividends, Dividend irrelevance, capital structure, leasing, analyzing financial
performance, foreign exchange market, currency risks.
International Business Management
The economic framework of international trade, political environment, the legal
environment, commodity trade, MNC, foreign direct investment, international
operations management, marketing, distribution, financial management, human
resources management, culture, policies, international business development,
competitive advantage, international market entry, international strategies,
assessing competition.
Intercultural Management
Multinational companies, growth and development, culture and its impact on
organizations, cultural variables and dimensions, cross-cultural communication,
cultural sensitivities, conflict resolution in cross-cultural context, developing
global strategies, international human resource management, managing diversity,
developing global management expertise.
Marketing
Marketing concepts, value chain, business strategic planning, product planning,
market intelligence systems, market forecasting and demand measurement
environmental scanning, analysis of consumer behaviour, market segmentation,
differentiation, positioning, new product development, globalization and
international business, marketing channels, retailing, wholesaling, market
logistics, marketing communications, managing the sales force, direct and on-line
marketing.
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International Executive Master of Business Administration – Programme Specification
Management Information Systems
Systems, forms of Information Systems, IT, computer systems, hardware and
software. Database Management Systems, Networking and Client/Server systems,
Distributed Systems, intranets, extranets and the Internet, analysis and
development of MISS, DSS, ERP, Systems analysis and design, structured
methods, organizations and control of Information Systems, security.
Organisational Development and Change
Process of Organisational Development, Diagnosis, Data Collection. Feedback
and Intervention Design, Interpersonal and Group Processes, Intervention
implementation, Work Design, Employee involvement, Strategic Change
interventions, Diversity, Change implementation
Organisational Behaviour
Influences of Social sciences, the individual, individual differences, personality,
theories of motivation, job design, nature of groups, work groups effectiveness,
group decision making, leadership, effective leadership, organizational design,
organizational change, effective change management, managing diversity, conflict
and negotiation.
Operations Management
Introduction, developing an operations strategy, product and service design,
processes and technologies, Project Management, Supply Chain Management,
forecasting, capacity and aggregate planning, inventory management, JIT, Lean
Production, ERP, Quality Management, Statistical Process Control, HAM and
Operations Management.
SPECIALISTS SUBJECTS
Total Quality Management
Introduction to project management, Integrating strategy with projects, Project
Organizations, Structure ,and Culture, Project Planning, Project Planning Network Analysis/Scheduling, Project Cost Estimation, Resource Scheduling Reducing Project Duration, Project Monitoring & Control, Earned Value
Analysis, Project Risk Management, Project Quality Management, Leadership
Teams & Partnering in Project Management, Project Audit and Closure
International Projects, Project Presentations.
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International Executive Master of Business Administration – Programme Specification
Project Management
Introduction to project management, Integrating strategy with projects, Project
Organizations, Structure ,and Culture, Project Planning, Project Planning Network Analysis/Scheduling, Project Cost Estimation, Resource Scheduling Reducing Project Duration, Project Monitoring & Control, Earned Value
Analysis, Project Risk Management, Project Quality Management, Leadership
Teams & Partnering in Project Management, Project Audit and Closure
International Projects, Project Presentations.
Corporate Governance
The foundations of business ethics, culture and ethical behaviour, developing
ethical cultures, unethical behaviour, social responsibilities, development and
implementation, corporate governance, agency theory, stewardship theory,
stakeholder theory, corporate control and accountability, regulatory framework,
legislation, financial reporting, auditing, role of directors and non-executive
directors, director remuneration and rewards.
Business Policy and Strategy
The Strategic Management Process, establishing company direction, Strategic
Vision, Objectives, Industry and Competitive Analysis, evaluating company
resources and competitive capabilities, competitive advantage, building resource
strengths and capabilities, culture and Leadership.
Management Consulting
Current trends in management consulting, process of consultation, requirements
analysis, clients, sponsors, organizations, conducting consulting project, business
and organizational gathering data and diagnosis, processes and interventions,
implementing solutions, report writing.
Knowledge Management
Overview of Knowledge Management, leveraging knowledge assets, managing
organizational knowledge, knowledge creation, collection and retrieval, mapping
knowledge tasks and workers, knowledge management and the organization, best
practices, tools and techniques of knowledge management, role of IT. in
knowledge management, organizational culture and knowledge management,
concept of communities, future for knowledge management.
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International Executive Master of Business Administration – Programme Specification
e-Commerce
E-Commerce and E-Business, Types of F-Commerce, Communication Protocols
for F-Business, Network Security, Server Platforms, Searching Mechanisms,
Software Agents, Customer Relationship Management, Information Technology,
and e-commerce, hardware and software issues.
e-Marketing
Developing a e-marketing Marketing strategy, Marketing Research, The role of
Online Marketplaces, Branding, Interactive Direct Marketing, security and
payment systems, advertising and promotion strategies.
Strategic Marketing
Business and Marketing strategies, financial analysis, market structure and
segmentation, strategic positioning, managing value chain relationships, pricing,
channel strategies, implementing marketing strategies.
Applied Marketing Research
Introduction, designing and developing market research, ethics in market
research, questionnaire design, univariate methods, multivariate factor analysis,
cluster analysis, chi square tests, hypothesis testing, discriminant analysis,
sampling, consumer panels, cluster analysis.
Advanced Business Policy and Strategy
Advanced Study of contemporary Strategic issues including technology and
innovation management, strategy implementation and control, entrepreneurial
ventures and small businesses, non-for profit organisations, corporate governance,
strategic choices, etc.
International Marketing
Terms and concepts, role of cultural variables, cultural conflict, international
legal, political, social environment, global marketing strategies, products and
services, international marketing channels, international marketing and
promotion, multinational marketing, implementing international marketing
strategies.
Healthcare Policies
Managing the healthcare services, funding and healthcare demand, measuring
costs, regulations and markets, government policies on healthcare, politics of
healthcare, care in the community, management and medicine.
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International Executive Master of Business Administration – Programme Specification
Marketing Health Services
Marketing for healthcare services, segmenting and targeting markets for
healthcare, gathering marketing feedback, surveys, interviews and focus groups,
establishing customer, patient services, building an effective marketing strategy
and plan.
Healthcare Operations Management
Introduction to healthcare operations, integration of healthcare operations,
operation decision making, data analysis of staffing and services, expanding
access to healthcare, quality management of healthcare services, quality
assurance.
International Finance
International financial markets, foreign exchange markets, exchange rate
determination, futures, swaps, hedging, international equity markets, bond
markets, impact of foreign exchange fluctuations, international pricing, risk and
inflation, international capital budgeting.
Monetary Policy and Financial Institutions
Introduction to financial systems, institutions and regulation, interest rates, risk,
role of money and capital markets, short and long term investment, asset pricing
in equity markets, futures market, options, constraints on monetary policies,
financial crisis.
Investment and Portfolio Management
Capital markets, equity investment strategies, risk measurement, stock market
anomalies, hedge funds, analysis of bonds, futures and interest rate swaps,
diversification and currency hedging, bond pricing models, financial options,
managing derivatives positions, derivatives investment strategies.
International Financial Management
Introduction, Economic Analysis, International Financial Environment, Foreign
Exchange Markets, Foreign Exchange Risk Management, Financing the
Multinational Corporation, Foreign Investment Analysis Multinational Working
Capital Management.
International Human Resources Management
Culture in organizations, multiculturalism, selection, training and management of
expatriates, host-country nationals, developing intercultural competence, cultural
PGSM Ver. January 2010
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International Executive Master of Business Administration – Programme Specification
adaptation, international resourcing, international performance management,
rewards, international HAM development, comparative employment law,
international industrial relations.
Strategic Human Resource Management
Human Resource planning, recruitment and selection, job design, learning and
development, employment relationship, contracts and conditions of employment,
reward and performance management, strategic aspects of HAM.
Training and Development
Training needs, learning and development, training development and planning,
designing training programmes, management development and strategy,
organizing and implementing training and management development plans,
international management development.
Hospitality Management
Introduction, travel and tourism industry, effects of globalisation of hospitality
industry, factors and trends in hospitality management, classification of hotels,
Functional areas of hospitality, classification of food services, food and beverage
management, housekeeping management.
Hospitality Marketing
Marketing of service industries, strategic planning in hospitality, hospitalitymarketing mix, segmenting and targeting markets, marketing data, product and
service mix, pricing strategies, communications, advertising, promotion.
Hotel Operations Management
Food and beverage management, standard costing, menus, procedures controlling
purchasing, effective storage, forecast production, food and beverage controls,
housekeeping management, sanitation and security systems and control, front
office procedures.
Public Policy
The state, public policy, democracy, authoritarianism, welfare, policy analysis and
evaluation, policy reform, decentralisation, globalisation and localisation,
participation.
PGSM Ver. January 2010
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International Executive Master of Business Administration – Programme Specification
Public Financial Management
Introduction, Government Budgets, Costs and Cost Drivers, Budget Planning,
Budgeting and Democracy, Performance Budgeting, Taxation, deficits, local
financing, aid and debt relief, Future of Public Budgeting.
Customer Care and Quality Management
Quality management and TOM concepts, customer satisfaction, quality process
improvement tools and techniques, organising quality processes and systems,
quality auditing and compliance, ISO certification, implementing quality systems.
PGSM Ver. January 2010
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