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Essential Standard 1.00 Understand the role of business in the global economy. 1 Objective 1.02 Understand economic conditions 2 Topics • Measuring economic activities • Classifying economic conditions 3 Measuring Economic Activities 4 Measuring Economic Activities Gross Domestic Product (GDP) • GDP: a country’s total dollar value of all final goods and services produced in one year. – Most commonly used measure to determine a country’s overall economic growth Growth in GDP • Major categories included in GDP – Consumer spending: for food, clothing, housing, other consumer items – Business spending: for buildings, equipment, inventory – Government spending: for employee pay, and to purchase supplies and other goods and services – Exports & imports: 5 – Exports out of the country (minus) Imports into the country GDP per capita GDP per capita = output per person =_________GDP__________ Total Population of the Country 6 Measuring Economic Activities Labor Activities • Unemployment rate: includes the people of the labor force that are not working, but are willing to work, are looking for work, but can’t find a job. • Productivity means …The production output in relation to a unit of input (by a worker.) Gains in Productivity Result in Record Output – What can contribute to employees increasing their production? • Equipment, technology, training, management 7 Measuring Economic Activities Labor Activities – U.S. 12/10 rate=9.4% • represents over 14,500,000 people – North Carolina’s 12/10 rate=9.8% • North Carolina’s 07/10 rate=9.8% – U.S. lowest: North Dakota 3.8% • Lowest area unemployment: Lincoln, Nebraska 3.5% – U.S. highest: Nevada 14.5% • Highest area unemployment: El Centro, CA 28.3% – Raleigh/Cary rate=7.8% • 07/10=8.4% • Current highest NC is Rocky Mt.=12.6% 8 Measuring Economic Activities Consumer Spending Measurements of consumer spending: • Personal Income: includes the total wages and salaries plus investment income and government payments to individuals. • Retail Sales: sales of durable and non durable goods and services purchased by consumers (autos, building materials, furniture, gas, $ spent at 9 restaurants, etc) Measuring Economic Activities Investment (for the future) • The money used for capital projects (land, buildings, equipment, research) comes from three main sources: • Personal savings: – People and businesses deposit money in bank savings accounts. Banks then lend this money to businesses which use the borrowed money to buy equipment or products for their businesses. – Savers, in turn, earn interest on money used by companies and other individuals. – What happens if people don’t save?? 10 Measuring Economic Activities Investment (for the future) • The money used for capital projects (land, buildings, equipment, research) comes from three main sources: • The stock market: – Stock represents ownership in a company. If a company wants to expand, it can sell stock to raise money. – Higher earnings for businesses increases their value, which causes a demand for people wanting to buy the businesses stock. 11 Measuring Economic Activities Investment (for the future) • The money used for capital projects (land, buildings, equipment, research) comes from three main sources: • The bond market: – Bonds represent debt for a company. If a company wants to expand, it can sell bonds to raise money. • Bondholders purchase the bonds, and earn interest on the money they have loaned to businesses and the government. • Eventually, the company pays the bondholders back their money, with interest. 12 Borrowing Activities … By Governments: If governments want to spend more than they brings in through taxes and fees, they may have to borrow money. This overspending is known as a budget deficit. U.S. National Debt Companies may borrow money to start up or expand. Using borrowed funds efficiently can result in an increase in sales and profits. 13 Measuring Economic Activities GDP Per capita Consumer Spending 14 Classification of Economic Conditions 15 Situation PROSPERITY RECESSION DEPRESSION RECOVERY Employment trend Labor: People who want to work are working; unemployment low Wages: Good Unemployment increases as workers are laid off. Supply and demand of goods and services trend/GDP GDP: Increasing Consumer Demand: Increasing Demand decreases as people Demand for products and lose jobs; services is very weak; GDP GDP: growth slows for 2 or falls rapidly more quarters Demand increases; GDP begins to rise Possible actions of businesses Profits strong as is production Companies hiring & expanding (Macy’s may open more stores) Businesses decrease production as demand decre ases; profits suffer Businesses may strategize on ways to stimulate demand for goods & services Businesses begin rehiring and increasing production; companies may again begin recruiting efforts at colleges Prolonged period of high unemployment Business failures and closings increase; companies make changes (such as moving employees from full time to part time to decrease hours and reduce benefits) just to stay open PROSPERITY DEPRESSION Unemployment decreases companies begin to rehire workers Year Income Income percent change from year 1 Gallon of milk cost Gallon of milk cost percent change from year 1 1 2 3 $36,000 $38,000 $21,000 n/a 5.6% -42% $2.49 $2.99 $3.19 n/a 20% 28% Over a three-year period, how has the income been impacted by the cost of a gallon of milk? 17 Consumer Prices • • • • • Inflation Causes of inflation Consumer Price Index (CPI) Deflation Causes of deflation 18 Interest Rates • Types: – – – – – – – Prime rate Discount rate T-bill rate Treasury bond rate Mortgage rate Corporate bond rate Certificate of deposit rate What is the primary purpose of each? • How do interest rates impact businesses? 19