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Dr. Ali Kara
REFEREED CONFERENCE PROCEEDINGS AND PRESENTATIONS
“A Statistical Process to Incorporate the Use of Demographics to Help Select the "Best" Number
of Market Segments,” with F. Carmone, 2012 Annual Conference of the Academy of Marketing
Science, New Orleans, 2012.
“Assessing the Role of Service Quality of Retail Self-Checkouts on Customer Satisfaction and
Loyalty: Empirical Evidence from an Emerging Market,” with F. Demirci-Orel, 2012 Annual
Conference of the Academy of Marketing Science, New Orleans, 2012.
“Consumers’ Time Orientations and Attitudes towards Advertising: A Cross-Country Comparison
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of Georgia and Macau,” with E. Kaynak, A.R. Apil, and C.S.C. Chow, 20 Annual World Business
Congress, International Management Development Association, Poznan, Poland, July 3-7, 2011.
“A Cross-National Comparison of U.S. and Turkish Consumer Satisfaction with Dental Care
Services,” with T. Harcar and O. Kucukemiroglu, XXXIV Annual Conference of the Academy of
Marketing Science Conference, May 24-27, 2011, Coral Gables, FL.
“The Relationship of Wellness, Preventive Dental Care, Dental Care Knowledge and Dental
Problems with Dental Care Satisfaction: An Empirical Study on South-Central Pennsylvanians,”
with S. Kucukemiroglu, The International Academy of Business and Public Administration
Disciplines, Orlando, FL, 2010.
“Measuring Service Quality Using Key Actors in Multiple-Encounter Services,” with S. Andaleeb,
International Conference on Theory and Applications of Statistics, Bangladesh, (December 26,
2010)
“Effects of Adaptive Selling Behavior and Customer Orientations on Performance: An Empirical
Analysis of Pharmaceutical Salespeople in an Emerging Market,” with M. Turan and S. Cabuk,
2009 Annual Conference of the Academy of Marketing Science Conference, May 20-23,
Baltimore, MD.
“Developing Alternative Measures for Service Quality in Higher Education,” with S. Yildiz, 2009
Annual Conference of the Academy of Marketing Science Conference, May 20-23, Baltimore, MD.
“Modeling Soft Drink Buyers’ Preferences for Stimulant Beverages: Empirical Evidence from an
Emerging Market,” with C. Dolekoglu, E. Gurkan, and O.W. DeShields, 2009 Annual Conference
of the Academy of Marketing Science Conference, May 20-23, Baltimore, MD.
“Academic Publishing: Some Suggestions on How to Improve Publication Productivity in
Marketing Field,” participated in the Doctoral Consortium via Adobe Connect, 13 Annual
Marketing Conference, September 29-October 1, 2008, Cukurova University, Adana, Turkey.
“Salesperson Adaptive Selling Behavior and Customer Orientations: An Empirical Analysis of
Pharmaceutical Salespeople in Turkey,” with M. Turan and S. Cabuk, Tenth Annual International
Conference, Global Business and Technology Association, July 8-12, Madrid, Spain, 2008.
“Positive Stereotype Effects on Perceived Performance: Consumers’ Evaluation of Racial
Differences among Service Providers,” with O. DeShields, Asian-Pacific Conference on
International Accounting Issues, October 15-18, 2006, Maui, Hawaii.
“An Empirical Analysis of Store Brand Purchase Behavior Using Structural Equation Model,” with
O. Kucukemiroglu and T. Harcar, 2006 AMA Summer Educators’ Conference, August 3-7,
Dr. Ali Kara
Chicago, IL.
“Individual Differences in the Use of Preventive Care: Screening for Cervical and Breast Cancer,”
with R. Bacha, M. DeStefano, 2005 National Business and Economics Society Annual
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Conference, March 9 through March 12 , 2005, Key West, Florida.
“Consumer Perceptions and Preferences of National versus Store Brands in Dairy Products:
Some Empirical Results from Turkey,” with C. Dolekoglu, M. Albayrak, and G. Keskin, 2004 AMA
Summer Educators’ Conference, Boston, MA.
"Determinants of Student Loyalty in the Higher Education: A Model Based on the Relationship
Marketing," with José I. Rojas-Méndez, 13th Annual Frontiers in Services Conference, October
28-31, 2004, Miami, FL.
“Examining the Effects of Market Orientation on Firm Performance: Empirical Evidence from
Chilean Retailing Environment,” José I. Rojas-Méndez and John E. Spillan, in 2004 American
Marketing Association Winter Educators’ Conference, February 6-9, Scottsdale, AZ, 2004.
“The Efficiency of Heuristic Identification of Noisy Variables (HINoV) in Data Mining,” with F. J.
Carmone, Jr., 2003 The Academy of Marketing Science Annual Conference, May 28-31,
Washington, DC.
“Market Orientation and Organizational Performance in Mainland China: Test of the Market
Orientation Scale (MARKOR),” with E. Kaynak, 2003 The Academy of Marketing Science Annual
Conference, May 28-31, Washington, DC.
“Business Student Satisfaction, Intentions and Retention in Higher Education: Working toward a
Structural Equation Model,” with O. W. DeShields, AMA Winter Educators’ Conference, Orlando,
FL, February 14-17, 2003.
“Market Orientation in Non-profit Organizations: A Study on Service Providers,” with John Spillan,
AMA Winter Educators’ Conference, Austin, TX, February 22-25, 2002.
“Market Orientation of Small Business Managers in Retailing: The Case of Guatemala,” with John
Spillan, AMA Winter Educators’ Conference, Austin, TX, February 22-25, 2002.
“An Investigation of the Efficacy of Systematically Incorporating Demographic Variables into
Market Structure Definition,” with F. J. Carmone, 2001 AMA Summer Educators’ Conference,
Washington, D.C., August 11-14.
“Effects of Member-Group Resemblance, Expertise, and Trustworthiness on Persuasion,” with O.
W. DeShields, 2001 AMA Summer Educators’ Conference, Washington, D.C., August 11-14.
“A Comparative Study of Consumer Lifestyle and Ethnocentrism in Two Commonwealth of
Independent States,” with E. Kaynak, 2001 AMA Winter Educators’ Conference, Scottsdale,
Arizona, February 16-19.
“The Impact of Online and Laboratory Data Collection Techniques on Consumer Purchase
Intentions,” with O. W. DeShields and D. Cary, 2001 AMA Winter Educators’ Conference,
Scottsdale, Arizona, February 16-19.
“The Persuasive Effect of Spokesperson Similarity Moderated by Source Credibility,” with Oscar
DeShields, in the 2000 AMA Summer Educators' Conference, Chicago, IL.
Dr. Ali Kara
“Homophily Effects in Personal Communication Moderated by Spokesperson’s Credibility,” with
Oscar DeShields and Gilberto do los Santos, in Marketing in A Global Economy: AMA
International Marketing Educators Conference, June 28-July 1, 2000, Buenos Aires, Argentina.
“Measurement of Marketing Orientation of a Service Industry in a Transition Economy by use of
the MARKOR Scale,” with E. Kaynak, in the 2000 AMA Winter Educators' Conference, February
5-8, 2000, San Antonio, Texas.
“A Preliminary Investigation of the Efficacy of Univariate Screening Procedures in Estimating the
True Number of Cluster,” with F.J. Carmone, in the 1999 AMA Summer Educators' Conference
Proceedings, Vol. 10, Peter J. Gordon and Bert J. Kellerman (eds.), San Francisco, CA, August 710, 164.
“A Comparison of Spokesperson Homophily and Credibility on the Effectiveness of the
Advertisement,” with O.W. DeShields and G. de los Santos, in the 1999 AMA Summer Educators’
Conference Proceedings, Vol. 10, Peter J. Gordon and Bert J. Kellerman (eds.), San Francisco,
CA, August 7-10, 41.
“Examination of Number of Clusters in a Data Set Using HINoV,” with F.J. Carmone, In the 1999
INFORMS Conference, Cincinnati, OH, May 1999.
“Estimating Attribute Level Weights in the AHP: Implications to Marketing,” with F.J. Carmone, In
the 1998 AMA Summer Educators’ Conference Proceedings, Vol.9, R.C. Goodstein and S.B.
MacKenzie, eds. Chicago, 122.
“Product-Country Images (PCI) Construct: Insights from an Advanced Developing Country,” with
E. Kaynak, In the 1998 AMA Summer Educators’ Conference Proceedings, Vol.9, R.C. Goodstein
and S.B. MacKenzie, eds. Chicago, 246.
“Segmenting Markets Using AAHP Generated Utilities: An Application of HINoV,” with Frank J.
Carmone, Jr., in the 1997 AMA Summer Educators' Conference Proceedings, vol. 8, W.M. Pride
and G.T.M. Hult, eds. Chicago, 277-283.
“Upgrading with Association: An Experimental Investigation of A New Format of Comparative
Advertising,” with E. Kaynak and D. Lee, accepted for publication in the 1996 Advances in
Consumer Research, Merrie Brucks and Deborah J. MacInnis, eds. Volume XXIV, p.425-430.
“Comparison of Hybrid Conjoint Models and the Adaptive Analytic Hierarchy Process,” in
Enhancing Knowledge Development in Marketing, AMA Summer Educators’ Conference
Proceedings, Vol. 7, Roger Calantone and Cornelia Droge, eds. San Diego, CA., August 3-6,
1996, 156-161.
“Consumer Ethnocentrism In An Emerging Economy of Central Asia, Kyrgyzstan,” with E. Kaynak,
in Enhancing Knowledge Development in Marketing, AMA Summer Educators’ Conference
Proceedings, Vol. 7, Roger Calantone and Cornelia Droge, eds. San Diego, CA., August 3-6,
1996, 514-520.
“Marketing Social Programs to Hispanics: A Segmentation Study,” with N. R. Kara, in Enhancing
Knowledge Development in Marketing, AMA Summer Educators’ Conference Proceedings, Vol. 7,
Roger Calantone and Cornelia Droge, eds. San Diego, CA., August 3-6, 1996, 477.
“Impact of Country-of-Origin On Product Evaluations On Two Commonwealth of Independent
States,” with E. Kaynak, the 1996 Southern Marketing Association Conference, New Orleans,
Louisiana.
"Consumer Life-Style and Ethnocentrism: A Comparative Study in Kyrgyzstan and Azerbaijan," with E.
Dr. Ali Kara
Kaynak paper is accepted for the 49th European Society for Opinion and Marketing Research
(ESOMAR) Congress, September 8-11, 1996, 577-596.
“The Effectiveness of Hybrid Conjoint Models and the Adaptive Analytic Hierarchy Process in
Predicting Choice,” the 1996 Marketing Science Conference, Gainesville, Florida.
“Toward an Understanding of Azerbaijani Consumers: Life-Styles, Ethnocentrism, Decision
Making, and COO Perceptions,” with E. Kaynak, in Edward A. Blair and Wagner A. Kamakura,
eds. The 1996 AMA Winter Marketing Educators’ Conference, Chicago, IL: American Marketing
Association, 39-45.
“Conceptual Developments in Market Segmentation for Global Markets,’ with E. Kaynak, in The
Southern Marketing Association Conference, November 8-11, 1995, Orlando, Florida.
“An Empirical Investigation of Heuristic Identification of Noisy Variables (HINoV) Algorithm,” The
1995 Annual Meeting of Classification Society of North America, June 22-25, 1995, Denver,
Colorado, 1995.
"Global Distribution and Logistics Strategies for Developing Country Businesses," with E. Kaynak, in
Proceedings of the International Conference on Research in the Distributive Trades, August 31September 2, 1995, Milan, Italy, pp. A1.20-A1.28.
“Salient Attributes Lead to Travel Preferences: Irish Travelers,” with E. Kaynak and O.
Kucukemiroglu, the Proceedings of the 26th Annual Conference of Travel and Tourism Research
Association, June 10-15, 1995, Acapulco, Mexico, p.246-253.
"Life-Styles, Household Decision-Making, Ethnocentrism, and Country-of-Origin Perceptions of
Azerbaijani Consumers," with E. Kaynak and M. Nakip, Fourth International Management
Development Association Conference, E. Kaynak and T. Erem (eds.), July 13-15, 1995, Istanbul,
Turkey, 356-368.
"Channels of Distribution in Developing Countries: Structure and Planning," with E. Kaynak, in
Proceedings of the 1994 Association for Global Business Conference, Sesan Kim Sokoya (ed.),
Las Vegas, Nevada, November 17-20, 1994, 255-264.
“Globalization of Developing Country Public Sector Enterprises: A Marketing Strategy
Formulation,” with E. Kaynak and O. Kucukemiroglu, in Proceedings of the 1994 Southern
Marketing Association Conference, Brian T. Engelland and Alan J. Bush (eds.), November 2-5,
New Orleans, Louisiana, 1994, 382-386.
"Advertising Agency-Client Relationship in Developing Markets," with O. Kucukemiroglu and E.
Kaynak, Proceedings of the 1994 Atlantic Marketing Association Conference, Sammy G. Amin (ed.),
October 12-16, Atlantic City, New Jersey, 1994, 271-279.
"Service Joint Ventures as Strategic Trade Alliances: Some Research Propositions," with E. Kaynak
and S. A. Hyder, paper presented at the Fifth Annual Conference of American Society for
Competitiveness, October 19-22, Boston, Massachusetts.
"An Exploratory Comparative Analysis of U.S. Hispanic and Non-Hispanic Surrogate Consumers'
Choice Behavior," Proceedings of the 1994 Annual BALAS Conference, Arturo Z. Vasquez-Parraga
(ed.), April 6-10, Miami, Florida, 1994, 365-374.
"Distribution System Planning in Developing Countries," with E. Kaynak, in Proceedings of the 1994
International Management Development Association Conference, Sulaiman Mohammed (ed.), June
16-18, Penang, Malaysia, 1994, 603-617.
Dr. Ali Kara
“Consumer Preferences of Fast-Food Outlets in the U.S. and Canada: A Comparative Study,” with
O. Kucukemiroglu and E. Kaynak, Proceedings of the 1994 Academy of Marketing Science
Conference, Elizabeth J. Wilson and William C. Black (eds.), June 1-4, Nashville, Tennessee,
1994, 97-101.
“A Structural Equation Model for the Relationship Between Advertising, Profitability and Size,”
Proceedings of the 1993 Academy of Marketing Science Conference, Michael Levy and Dhruv
Grewal (eds.), Miami, 1993, 547-552.
“An Application of Means-End Analysis in a Cross-Cultural Context,” with H. A. Laskey and F. B.
Seaton, Proceedings of the Sixth Bi-Annual World Marketing Congress, M. Joseph Sirgy, Kenneth
D. Bahn, and Tunc Erem (eds.), Istanbul, Turkey, 1993, p. 330-334.
"Antecedents and Consequences of No Responses in Global Marketing Surveys," in Proceedings of
the 1992 International Management Development Association Conference, with C. Specter, Sundeep
Sahay, and Nagaraj Sivasubramaniam, April 9-12, Halifax, Canada, 1992, 203-211.
“Market Segmentation Using Conjoint Generated Utilities: An Application of the HINoV
Procedure,” with Frank J. Carmone, Jr., paper presented at AMA Summer Educators’
Conference, Chicago, IL, 1992.
“A Cross-Cultural Application of Means-End Analysis to Motor Vehicles,” paper presented at the
Workshop on Value and Lifestyle Research in Marketing, with H. A. Laskey and B. Seaton,
Brussels, Belgium, 1991.