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2016 EDITORIAL CALENDAR EBOOKS EVENTS One Tough Question Compilation Specialty (Live & Virtual) In-Depth feature January Customer Loyalty Content Marketing 2016 Predictions — February Retail Social Customer Data March Data/ Analytics Email Marketing April Programmatic May PRINT ISSUES Success Secrets feature Topic of the month 2016 Marketing Outlook — Marketing Automation Virtual Event: Marketing Tech (25 Feb) The CMO of the Future Account-Based Marketing: What Is It, Why Use It? Data as a Service Marketing&Tech Innovation Awards Live Event: Marketing& Tech Innovation Summit (Mar 9-10) The 2020 Career Roadmap for Direct Marketers Making CrossChannel Marketing Attribution a Reailty Lead Scoring Lead Gen Marketing Hall of Femme Live Event: Marketing Hall of Femme (Apr 8) Marketing&Tech Innovation Awards — Customer Lifetime Value Mobile Customer Experience Omnichannel Marketing Essential Guide (print edition, too) Virtual Event: Lead Generation (12 May) Live Event: Caples Awards Creative + Data = Direct Programmatic, Scale, and the DataDriven Marketer Mobile Marketing June Segmentation Mobile Account-Based Marketing — Marketing Hall of Femme — Omnichannel Marketing (Essential Guide) July Marketing ROI Data/ Analytics Marketing Automation — Building the Digital Marketing Organization Multicultural Direct Marketing in the Digital Age Predictive Analtyics August Content Marketing Retail Spotlight on: Marketing to SMBs Virtual Event: Mobile Marketing (16 Aug) — — — September Customer Experience Direct Mail 40 Under 40 Awards Live Event: 40Under40 Awards Balancing Privacy and Personalization The Unexpected Side of Email Marketing Marketing ROI Omnichannel Digital Strategies Email Marketing Essential Guide (print edition, too) — Tetonic Cultural Shifts & the Opportunities They Present Getting the Most From Customer Data Segmentation and Targeting (Email Marketing Essential Guide) November Attribution Omnichannel Data/ Analytics — 40 Under 40 Awards — Content Marketing December Social Media Marketing Consumer trends Mobile Marketing Virtual Event: Content Marketing (8 Dec) 2017 Marketing Outlook — Video October *Print ad due dates are the 10th of the month prior **All Essential Guides will have bonus distribution at DMA 2016 ***In every issue: coverage of email, analytics/marketing-tech, and direct mail/postal or regulatory issues Contact Information: Brian Scott Mednick I 646-638-6171 I [email protected]