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2016 EDITORIAL
CALENDAR
EBOOKS
EVENTS
One Tough
Question
Compilation
Specialty
(Live & Virtual)
In-Depth
feature
January
Customer
Loyalty
Content
Marketing
2016
Predictions
­—
February
Retail
Social
Customer
Data
March
Data/
Analytics
Email
Marketing
April
Programmatic
May
PRINT ISSUES
Success
Secrets feature
Topic of
the month
2016 Marketing
Outlook
­—
Marketing
Automation
Virtual Event:
Marketing Tech
(25 Feb)
The CMO of
the Future
Account-Based
Marketing: What
Is It, Why Use It?
Data as
a Service
Marketing&Tech
Innovation Awards
Live Event:
Marketing& Tech
Innovation Summit
(Mar 9-10)
The 2020 Career
Roadmap for
Direct Marketers
Making CrossChannel Marketing
Attribution a Reailty
Lead
Scoring
Lead Gen
Marketing Hall
of Femme
Live Event:
Marketing Hall of
Femme (Apr 8)
Marketing&Tech
Innovation
Awards
­—
Customer
Lifetime Value
Mobile
Customer
Experience
Omnichannel
Marketing
Essential Guide
(print edition, too)
Virtual Event: Lead
Generation (12 May)
Live Event:
Caples Awards
Creative +
Data = Direct
Programmatic,
Scale, and the DataDriven Marketer
Mobile
Marketing
June
Segmentation
Mobile
Account-Based
Marketing
­—
Marketing Hall
of Femme
­—
Omnichannel
Marketing
(Essential Guide)
July
Marketing
ROI
Data/
Analytics
Marketing
Automation
­—
Building the
Digital Marketing
Organization
Multicultural
Direct Marketing
in the Digital Age
Predictive
Analtyics
August
Content
Marketing
Retail
Spotlight on:
Marketing to
SMBs
Virtual Event:
Mobile Marketing
(16 Aug)
­—
­—
­—
September
Customer
Experience
Direct Mail
40 Under 40
Awards
Live Event:
40Under40
Awards
Balancing
Privacy and
Personalization
The Unexpected
Side of
Email Marketing
Marketing
ROI
Omnichannel
Digital
Strategies
Email Marketing
Essential Guide
(print edition, too)
­—
Tetonic Cultural
Shifts & the
Opportunities
They Present
Getting the
Most From
Customer Data
Segmentation
and Targeting
(Email Marketing
Essential Guide)
November
Attribution
Omnichannel
Data/
Analytics
­—
40 Under 40
Awards
­—
Content
Marketing
December
Social Media
Marketing
Consumer
trends
Mobile
Marketing
Virtual Event:
Content Marketing
(8 Dec)
2017 Marketing
Outlook
­—
Video
October
*Print ad due dates are the 10th of the month prior
**All Essential Guides will have bonus distribution at DMA 2016
***In every issue: coverage of email, analytics/marketing-tech, and direct mail/postal or regulatory issues
Contact Information: Brian Scott Mednick I 646-638-6171 I [email protected]
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