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Assessing Industry Globalization Potential
Customer
Drivers
•
•
•
•
• Global scale economies
• Favorable logistics
• Differences in country costs
Cost
Drivers
Common customer needs
Global customers
Global channels
Transferable marketing
Industry
globalization
potential
Government
Drivers
• Favorable trade policies
• Compatible technical standards
• Common marketing regulations
• Global competitors
• Competitors use global strategy
Competitive
Drivers
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