Download Task 1.3: Promotional Activities - School

Task 1.3: Promotional Activities
• Explain the range of promotional activities Fodder
could realistically use within a £5000 budget
• Your campaign could use media they already use
or completely new methods.
• For each realistic promotional activity explain the
advantages and disadvantages, approximate costs
and how each activity meets your promotional
objectives.
• There is no fixed number of activities. It should be
appropriate for Fodder and include a variety of
advertising; sales promotions and P.R.
Marketing
Advertising
• Look at the list of advertising methods.
• Identify which are possible methods for your business
• Explain the advantages and disadvantages of your selection
including cost implications
• For each of your promotional activities explain how the promotions
reach your target market
• For each of your promotional activities explain which Promotional
Objectives is achieved.
• You must make specific recommendations e.g Harrogate Advertiser
not local paper. There are too many original websites, to list, which
will help you find original information.
• NB Take a screenshot of any supporting evidence e.g costs of a
media or information of target audience and put in in an appendix at
the back of this work.
• Internet Advertising
Transport Social media
• In- store merchandising
Signage
• Text marketing Direct mail and any relevant others
Advertising
• What factors do you need to consider before
selecting your advertising medium?
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Cost
Target audience
Reach - How large is the medium audience
Frequency
Type of product
Impact
Purpose of the advertising
– New product – explain the benefits
– Existing product – remind customers
– Launch a sales promotion
Competition
Marketing
Sales Promotions Activity
•
Look at the table of sales promotions.
•
Identify which are possible promotions for your business
•
Explain the advantages and disadvantages of your selection
including cost implications
•
For each of your promotional activities explain how the
promotions reach your target market
•
For each of your promotional activities explain which
Promotional Objectives is achieved.
•
NB Take a screenshot of any supporting evidence e.g costs of
a media or information of target audience and put in in an
appendix at the back of this work.
Marketing
Public Relations - Task
• Consider how public relations may help
your business
• Explain which types of public relations
activities you will use in your promotional
mix.
• NB Take a screenshot of any supporting
evidence e.g costs of a media or
information of target audience and put in
in an appendix at the back of this work.
Marketing
Meeting Objectives and
reaching target market task
• For each of your promotional activities explain
how the promotions reach your target market
• For each of your promotional activities explain
which Promotional Objectives is achieved.
• For each of your promotional activities explain
how the promotions reach your target market
• For each of your promotional activities explain
which Promotional Objectives is achieved.
Marketing