Download Net M@nners:Communicating Effectively

Net M@nners
Ian McDoom
National Secretary
“A recent study by Pear Analytics called 40
percent of Twitter messages “pointless babble.”
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It is impossible to make every single social
media message with the right strategy in place,
however, you can leverage social media for
success.
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One way communication
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Transactional
Communications
In order to get the most from social
communications, brands should treat outlets
like Twitter and Facebook as platforms for realtime engagement, rather than simply a
soapbox for self-promotion.
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Transactional
Communications
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Group Exercise
One Way vs. Transactional Communication
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Strategic Plan
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Marketing Plan
Developing a Marketing plan for your online
presence is essential
Know what you want, and what you can offer
Link: 41st Annual Convention Marketing Plan
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Communication Goals
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Communication Goals
Ensure that goals are metric based!
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Media Request
• Media Requests is one of your most powerful
tools
– Task manager
– Official documentation
– Safety Net
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Communication Network
National Communication Zone

Regional Communication Zone

Chapter Communication Zone
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Communication Network
National Communication Zone



 Regional Communication Zone 



Chapter Communication Zone
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Information Overload
“In the age of social media, we may be able to
get the attention of more people, but we get it
for a much shorter amount of time. One of the
biggest mistakes I see people make, is that
they send long e-mails or social media
messages explaining all the reasons they want
to connect. You are likely have not earned the
five minutes of the recipient's time that it will
take to read that message.”
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Information Overload
Keep it short and straight to the point.
LESS is MORE.
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Tailor your
communications
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Centralize Information
Have a central information location, such as
your chapter website
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Chapter Website
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Developing
Relationships
Don’t focus on pursuing followers, rather focus
on fostering communication
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Other Communication
Outlets
• GroupMe (currently not an official means of
communication)
• List Serve
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Questions?
Ian McDoom
[email protected]
703-332-9537
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