Download Cognos Partners Deliver Scenario™ to Clearly Identify the Factors

Cognos Partners Deliver Scenario to Clearly
Identify the Factors Driving Your e-Business
™
SCENARIO FROM COGNOS HELPS YOU BETTER IDENTIFY THE FACTORS AND EVALUATE THE
MEASURES THAT DRIVE YOUR E-BUSINESS. IT UNCOVERS THE PATTERNS AND RELATIONSHIPS
THAT EXIST IN YOUR BUSINESS DATA, GIVING YOU THE INSIGHT YOU NEED TO MAKE
INFORMED, TIMELY BUSINESS DECISIONS WITH EASE—AND WITH CONFIDENCE.
QUICK, EASY ACCESS TO WHAT’S DRIVING
YOUR BUSINESS
Scenario allows you to quickly identify and rank the factors:
buying patterns, customer profiles, delivery mechanisms, and
so on that have a significant impact on your key business
measures. For each factor, Scenario can drill down to identify
other factors that are further contributing to your result. So
you can see what is driving the factors that are influencing
measures such as profit margin, customer loyalty, and sales.
Scenario can also identify what is not a factor, as well as
highlight data that is unexpected, and possibly incorrect. Very
quickly, you gain a complete profile of what’s working and
what’s not.
INFORMED, OBJECTIVE DECISION MAKING
Scenario uses the latest data mining techniques to ensure
complete, objective analysis results. It lets you confidently
confirm what your business knowledge tells you and discover
high-impact information that you may have missed. You are
freed from determining which data to assess, so you can focus
on evaluating Scenario’s results to determine what is really
driving your business.
Scenario gives you the power to:
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Easily identify and rank the factors that impact a target
such as Percentage Margin.
Quickly and easily perform classification, market
segmentation, customer profiling, and outlier detection
Rank the factors driving your business
Drill down within factors to build a profile of success
Choose from different views of your data: graphs,
classification trees, original data, and written interpretations
Tailor the way you see the data: zoom, collapse and expand,
group and ungroup, filter and focus, and more
Refine your data through data row removal and calculated
columns
Extend your analysis to include query and reporting and
multidimensional analysis through Cognos Impromptu®
and PowerPlay®
SYSTEM RECOMMENDATIONS
• IBM 486 or greater
• 8 MB RAM (minimum)
• 20 MB free disk space
• Microsoft Windows NT, Windows 95, Windows 98
Data Sources
Scenario supports data from text files, Excel, and Lotus 1-2-3
worksheets, dBase tables, and the following databases via
Impromptu reports:
View analyses of continuous and categorical data in
segment graphs, classification trees, literal interpretations,
and raw data forms.
Scenario features:
■ Ranked factor analysis
■ Robust data mining techniques, such as classification,
segmentation, and outlier detection
■ Choice of analysis strategies
■ Both continuous and categorical data
■ Intuitive graphical views, including classification tree,
segmentation, data, explain, benchmark, statistical flyouts,
and factor summary reports
■ Presentation flexibility
■ Automated assistants, including import wizards, drill-all,
bookmarks, and templates
■ Data row removal/retrieval and calculated columns
■ Drill down to details
■ Integration with Cognos BI services
■ Fast implementation through tutorials, online help, awardwinning documentation, and Scenario’s intuitive interface
■ Familiar Microsoft Windows-based processing environment
InterBase
Open Ingres
Centura SQLBase
Informix
Microsoft SQL Server
ORACLE
Sybase Adaptive Server
MDI DB2 Gateway
OmniSQL Server
Sybase DirectConnect
ODBC
ABOUT COGNOS
As the world’s largest and most successful vendor of enterprise
business intelligence solutions, Cognos plays a mission-critical
role in making our customers successful. Cognos solutions
leverage Internet technology to make information easily
accessible to everyone in your enterprise, as well as to your
customers and across your supply chain. The results:
decision-making that is better coordinated across the
entire organization. More effective customer acquisition and
greater customer retention. Improved business performance—
at e-speed.
Cognos Web-based technology is a cornerstone of e-business.
From the creation of data marts, to pre-built e-applications, to
sophisticated reporting, analysis, and visualization, Cognos
software delivers the breadth and flexibility organizations need
to thrive in the Internet economy.
Visit our Web site at www.cognos.com/about/worldwide.html to locate the Cognos office nearest you.
Cognos, the Cognos logo, Impromptu, PowerPlay, and Scenario and are
trademarks or registered trademarks of Cognos Incorporated in the United
States and/or other countries. All other names are trademarks or registered
trademarks of their respective companies.
Stock No: 28906
July 2000
Printed in Canada using recyclable materials.