Survey
* Your assessment is very important for improving the workof artificial intelligence, which forms the content of this project
* Your assessment is very important for improving the workof artificial intelligence, which forms the content of this project
Communication as Techne Jonathan Sterne: PhD, Univ. of Illinois (Communication), Associate Professor McGill ______________________________________________________________________________________________________ Techne: The term Techne can also be interpreted as practical art, or a set of practical arts and knowledge. How does Techne relate to communication? *Conversation, media systems, human-animal interaction, & the dimensions of encounters with others ect. According to Jonathan Sterne, “Communication is, above all else, a techne”. Pg. 91 Episteme: Episteme is a word used to describe formal theory, scientific knowledge, facts & theories. This is the area that techne needs to be distinguished from because techne is embodied knowledge (routines, habits, tasks and information our bodies "understand" without conscious thought) Aristotle’s Interpretation * Techne meant both the process of producing things in the world and the capacity of knowledge of consistency and the accounts for that production. * Example: The process of producing things: A person making their favorite pasta. “Spaghetti” The capacity of knowledge: The previous knowledge a person must have to be able to make spaghetti. Techne is “Embodied Logic” * Every type of techne (practical art) is going to vary from culture to culture. * Going off from the previous example: * Even though the person is practicing an art by cooking their favorite dish of spaghetti, this is very personal and is their own “EMBODIED” sense of what spaghetti is supposed to taste like. * In the end, everyone has his or her own recipe same dishes. Techne as Metaphor * In the end, techne is a metaphor for communication in general. Techne as a practical art has many benefits (Social, Political, Emotional). * Personal action is tied in with a larger sense of social awareness. *Meaning, everything must be accounted for within our communication processes even if our action is spontaneous because everything is possible due to our vast previous knowledge. Modern Techne……. Techne has given way to two terms that designate some of the most important aspects of communication: TECHNIQUE AND TECHNOLOGY Both terms share the ambiguity between the “Actual” and the “Possible” with the dual connotation of the practical arts. Techne not only shows the skills of those people practicing the practical arts, but the talents that each individual has to begin with. Modern Media & Techne * Even though the media can be viewed in a broad scope, modern media is made up of different types of techne. Examples: Journalism, photos, paintings, advertising, ect (Almost anything in the modern media that can be seen as a collective practice can be called techne; also known in the communication world as an “Aggregate”) Discussion Questions 1) Name 1-3 practical arts “Techne”, that you see yourself participating in on a daily basis? What made you first decide to participate in them and have your feelings towards them changed since you initially started? Examples: Dancing, singing, cooking, computer technology, ect. Hint: Aggregates. 2) Do you agree that techne is an embodied sensibility and will vary from culture to culture? Why or why not? Find an example of techne is another culture besides your own and compare it with American culture.