Download Mood Board Rubric

Mood Board
A Mood Board is a type of poster design that may consist of images, text, and samples of objects in a composition of the choice of the mood board
creator. Designers and others use mood boards to develop their design concepts and to communicate to other members of the design team.
A mood board helps:
• Translate a concept where words may fail
• Create a picture in the clients head early on and let them see exactly what you’re planning and how their site is shaping up before you even
start properly designing.
• Cut down on time spent revising due to miscommunication
• Establish the theme of the website (i.e. Soft or hard? Clean or grungy?)
Mood Board Rubric
4 (Advanced)
3 (Proficient)
2 (Basic)
1 (Below Basic)
Color
The client is clearly able to tell which
type of color scheme is present on
the web page from the mood board.
The client is unable to tell which type
of color scheme is present on the
web page from the mood board.
Fonts
The client is clearly able to tell which
specific font types are present on the
web page from the mood board.
The client is unable to tell which
specific font types are present on the
web page from the mood board.
Photos
The client is clearly able to tell what
kind of photos are used on the web
site and is clearly able to understand
why.
The client is unable to see any
continuity in the type of photos or
why they are used.
Texture
The client is clearly able to see how
texture will be represented on the
site and understand why.
The client is unable to see any
texture representation on the site.
Balance
The client is clearly able to tell which
type of balance will be present on the
web page from the mood board.
The client is unable to tell which type
of balance will be present on the web
page from the mood board
Unity
The client is clearly able to tell that
the site will be unified by simply
looking at the mood board.
The client is unable to tell that there
is any unity from the looks of the
mood board.
Layout
At least two layouts are present for
the client to choose from, and they
are very refined and exact. It is
evident the designer took the time to
create a clean, crisp, and neat
drawing. (use of a ruler or straight
edge, marker or pen, paper with no
lines, etc.is evident)
Two layouts are provided for the
client to choose from but they are
very unpolished drawings. It is
evident the designer spent little time
on the drawings.
Only one layout is provided for the
No layouts are provided for the client
client to view OR it is evident that the to view
two layouts that are provided were
drawn very quickly with little or no
thought. (Notebook paper, smudges,
sloppy lines, pencil, etc.)
Mood Board Presentation Rubric
4 (Advanced)
3 (Proficient)
2 (Basic)
1 (Below Basic)
Color
Designer thoroughly explains the
color scheme used throughout
the web site using proper
terminology and giving valid
reasons for the color choices
based on color associations.
Fonts
Designer thoroughly explains the Designer tells which fonts are
Designer tells which fonts are
specific and generic type of fonts used and which formatting styles used but is unable to give a valid
that are used throughout the web are used.
explanation as to why or
site and explains all formatting
styles applied any why.
Pictures
Designer thoroughly explains the Designer tells the type of photos Designer tells the type of photos Designer may or may not mention
type of photos used throughout used and how they enhance the used.
photos, or does not mention how
the web site and thoroughly
site.
they enhance the site.
explains how they enhance the
site
Texture
Designer thoroughly explains the Designer explains the use of
use of texture on the web site and texture on the web site.
the effect the web site is trying to
achieve.
Designer tells the about the use
of texture on the web site.
Designer may or may not mention
texture, or does not or is not able
to explain the use of texture on
the web site.
Balance
Designer thoroughly explains
whether the web page will have
symmetrical or asymmetrical
balance and why.
Designer tells whether the web
page will have symmetrical or
asymmetrical balance and why
Designer tells whether the web
page will have symmetrical or
asymmetrical balance.
Designer may or may not mention
balance, or does not seem to
know (or guesses) which one the
web page has
Unity
Designer uses the proper
terminology to thoroughly explain
how the site will be unified. The
explanation is very detailed and
deep.
Designer explains how the site
Designer attempts to explain
will be unified but the explanation unity, but gets confused or lost
is very simplistic and lacks
throughout the explanation.
thought and depth.
Designer may or may not mention
unity, or does not seem to know
(or guesses) the elements that
provide it
Designer tells the color scheme Designer tells the color scheme
used and minimally explains why but is unable to give a valid
with a small amount of
explanation as to why.
terminology used.
Designer may or may not mention
the color scheme, or does not
seem to know which one is used
or why.
Designer may or may not mention
the fonts utilized on the web site,
or does not know which one is
used or why.
Layout/ Designer thoroughly explains the
Anatomy multiple layouts offered to his
client using the proper
terminology when referring to the
parts of the web page.
Designer explains the multiple
layouts offered to his client but
gets confused or lost while trying
to use the proper terminology
when referring to the parts of the
web page.
Designer does not explain the
Designer has no layouts to
layout thoroughly. Very few or no explain.
terminology is used when
describing the page.