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Business Environment Characteristics Economic Trends Markets The Business Organisation Laws Changes to sectors or industries Name:__________________________ Business Environment Characteristics The business environment is the world in which businesses operate. The business environment is constantly changing. All businesses need to keep up to date with events that affect them, and adapt or change their activities if necessary. What happens if businesses don’t change? Let’s look at 2 examples: Why is Amazon such a success? Why is HMV struggling and had to close shops? 1 There are 4 make: main things that affect the decisions that businesses need to Economic Trends Markets The Business Organisation Changes to sectors or industries Laws We’ll look at each of these. Starting with markets… What is a market? 2 Markets Types of Market There are 4 different types of market. Describe each of them: Mass market:_____________________________ ___________________________________ ___________________________________ Product markets:____________________________ ___________________________________ ___________________________________ Financial markets:____________________________ ___________________________________ ___________________________________ Niche markets:____________________________ ___________________________________ ___________________________________ What are the main markets for this area (Skegness / Alford / Mablethorpe)? 3 Markets Why do markets change? Let’s think about mobile phones. How has the design changed since the 1980’s? Why has the design changed? What other products have changed over the last few years? Product What has changed about it? 4 Markets Market Changes Type of change Fashions and lifestyles Explanation Examples To carry out a different activity, instead of (or as well as) the original one Farmers deciding to run caravan sites Supermarkets selling banking products Cheap foreign imports Diversification Technological developments 5 Economic Trends Employment FACT! In the 2008/2009 recession: 12% of businesses planned to cut wages and 58% introduced a wage freeze. Why? If lots of people are in jobs (high do? employment), what are they more likely to If lots of people are not in jobs (high unemployment), what will they do? 6 Economic Trends Income What changes people’s income? Type of change Tax List some examples Bills Price of goods Price of fuel If prices keep going up, what type of income reduces? (CLUE: it’s the money you have left over to spend on what you want) 7 Economic Trends Growth Economic growth is the monetary value of all of the goods and services produced in this country. It is measured by the Gross Domestic Product (GDP) REMEMBER: At the end of 2010, the UK’s GDP figure was (-£10.5 billion). What does this mean? Inflation The Government target for the rate of inflation is… _______________ The current rate of inflation is… ___________________ Why does the Government want to control inflation? 8 Sector and Industry Changes Growth/Decline of Sectors IMPORTANT TERMS: Absolute growth/decline – a sector is getting bigger/smaller. Eventually it will disappear Relative growth/decline – a sector is doing better/worse compared with other sectors What are the 3 different sectors in the UK? Circle whether they have grown or declined? 1. _________________ Grown/Declined 2. _________________ Grown/Declined 3. _________________ Grown Declined 9 Sector and Industry Changes Growth/Decline of Sectors Look at the following graphs… Primary Sector - Share of UK Employment 5.00% 4.50% 4.00% 3.50% 3.00% 2.50% 2.00% 1.50% 1.00% 0.50% 0.00% 1978 1988 2008 2010 Secondary Sector - Share of UK Employment 35.00% 30.00% 25.00% 20.00% 15.00% 10.00% 5.00% 0.00% 1978 1988 2008 2010 Tertiary Sector - Share of UK Employment 90.00% 80.00% 70.00% 60.00% 50.00% 40.00% 30.00% 20.00% 10.00% 0.00% 1978 1988 2008 2010 Write a summary of what is happening in each sector. 10 Laws (The Legal Framework) Who makes laws for businesses in this country? What laws affect businesses? Laws that affect business 11