* Your assessment is very important for improving the workof artificial intelligence, which forms the content of this project
Download Facebook Paid Ads
Marketing mix modeling wikipedia , lookup
Marketing strategy wikipedia , lookup
Youth marketing wikipedia , lookup
Advertising management wikipedia , lookup
Integrated marketing communications wikipedia , lookup
Digital marketing wikipedia , lookup
Direct marketing wikipedia , lookup
Global marketing wikipedia , lookup
Advertising wikipedia , lookup
Ambush marketing wikipedia , lookup
Social media and television wikipedia , lookup
Street marketing wikipedia , lookup
Audience response wikipedia , lookup
Social media marketing wikipedia , lookup
Personal branding wikipedia , lookup
Viral marketing wikipedia , lookup
Target audience wikipedia , lookup
Advertising campaign wikipedia , lookup
Targeted advertising wikipedia , lookup
Audience measurement wikipedia , lookup
Social commerce wikipedia , lookup
The following Pitch Deck aims to help you sell Facebook Paid Ads to your clients. REMINDER: Get statistics and talking points on Facebook Paid Ads to help you make presentations for your prospect clients. Use the entire deck as it is and brand it with your logo and company theme. Or mash it up with your existing presentation for a cohesive and customized touch. FACEBOOK PAID ADS END-CLIENT LOGO RESELLER PARTNER LOGO Facebook Paid Ads are hyper-targeted advertisements that takes advantage of Facebook’s unmatched user data and profiling. Facebook Paid Ads allows businesses to: Connect to the right audience based on Age, Gender, Location and Interest Expand existing market and reach to new audience What It Is How It Works Why It Matters Use Cases Facebook Paid Advertising WHAT IS FACEBOOK PAID ADS? Facebook Paid Advertising DATAPOINTS Facebook has over 1.49 Billion Monthly Active Users Worldwide What this means for end-clients: Statistically Facebook has a very huge user base which is a huge opportunity for businesses. What It Is How It Works Why It Matters Use Cases Facebook Paid Advertising DATAPOINTS Facebook has over 968 million daily active users on average for June 2015. Facebook has 844 million mobile daily active users on average for June 2015 What this means for end-clients: Facebook is here to stay with its growing and consistently active users. What It Is How It Works Why It Matters Use Cases HOW FACEBOOK PAID ADS WORK SET THE MARKETING GOAL Monitor the Campaign Set the Marketing Goal Develop the Assets Identify the Audience IDENTIFY THE AUDIENCE Know who you want to reach on Facebook DEVELOP THE ASSETS Think about what message you want to convey MONITOR THE CAMPAIGN Measure the effectiveness of your campaign then optimize. What It Is How It Works Why It Matters Use Cases Facebook Paid Advertising Understand why you want to run a Facebook campaign HOW FACEBOOK PAID ADS WORK Monitor the Campaign Page Likes – Connect with all the people who matter to your business. Set the Marketing Goal Page Post Engagement – Stimulate post likes, comments and shares. Clicks to Websites – Drive traffic to specific pages of your website. Develop the Assets Identify the Audience Website Conversion – Boost goal completions such as sign ups and purchases. Local Awareness – Reach people near your business. Offer Claims – Promote discounts and deals in your store. Video Views – Tell your stories using a video. What It Is How It Works Why It Matters Use Cases Facebook Paid Advertising SET THE MARKETING GOALS What do you want to achieve? HOW FACEBOOK PAID ADS WORK Who do you want to reach? Monitor the Campaign Set the Marketing Goal Develop the Assets Identify the Audience • Users who match your target market demographic • Users who are within your business location • Users who are similar your existing customers • Users whose interests are relevant to your business What It Is How It Works Why It Matters Use Cases Facebook Paid Advertising IDENTIFY THE TARGET AUDIENCE HOW FACEBOOK PAID ADS WORK Identify the Audience RIGHT SIDEBAR Develop the Assets MOBILE FEED Set the Marketing Goal DESKTOP FEED Monitor the Campaign Facebook Paid Advertising DEVELOP THE ASSETS What It Is How It Works Why It Matters Use Cases HOW FACEBOOK PAID ADS WORK MONITOR THE CAMPAIGN Monitor the Campaign Set the Marketing Goal Develop the Assets Identify the Audience Placement Reports – Breaks down performance by placement and device to help in campaign optimization. What It Is How It Works Why It Matters Use Cases Facebook Paid Advertising Audience Reports – Provide data about the target audience to facilitate content development. FACEBOOK PAID ADS vs ADWORDS PPC Google Adwords Advertising Targeting Options Target audience based on Age, Gender, Geo-Location and Interest. Audience Profiling Audience profile is based on who they Audience profile is based on what are and what they like. they are searching for at the moment. Ad Quality Quality leverages on social proof and word of mouth. Target audience based on GeoLocation, context and search intent. Quality depends on relevance of search queries to ad copies and landing pages. Creative Assets Capture audience through rich media, Attract audience through clever ad aesthetics and human interest stories. copies, optimized landing pages and relevance to search terms. Marketing Goal Works best for building awareness and Works best for converting researchers generating buzz. with high buying intent. What It Is How It Works Why It Matters Use Cases Facebook Paid Advertising Facebook Paid Advertising WHO CAN BENEFIT FROM FACEBOOK PAID ADS? What It Is • Grow its community and transition from its Personal Profile to a Business Page • Reach new audience and expand network • Connect with target market through creatives that resonate their brand values • Rejuvenate, reinvent and reintroduce their brands • Re-engage with previous customers • Generate recurring traffic to website • Hyper-target a certain demographic within a location How It Works Why It Matters Use Cases Facebook Paid Advertising Businesses that aim to: TAKEAWAYS • Facebook user base is an opportunity for any business • Facebook Paid Ads hyper-target the right audience within a location based on demographics and interests. Facebook Paid Advertising • Facebook Paid Ads can help businesses meet specific marketing needs THANK YOU. If you have any questions or would need assistance, you may contact: Account Manager Name Account Manager Email END-CLIENT LOGO RESELLER PARTNER LOGO