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Unit 8 Advertising and Marketing
Lista reči 1 (str. 40 )
advertising /ˈædvətaɪzɪŋ/ reklamiranje
the activity of making products or services known
about and persuading people to buy them:
TV/online/radio advertising
cigarette/tobacco/alcohol, etc. advertising They want
to ban tobacco advertising on billboards.
advertise /ˈædvətaɪz/ reklamirati
› MARKETING to make a product or service known
about in order to sell it, for example using the internet,
magazines, television, or billboards:
Financial companies have changed the way they
advertisement /ədˈvɜːtɪsmənt/ (also commercial, UK
also advert, informal ad) - reklama
› MARKETING a picture, sign, etc. that is used to
make a product or service known and persuade people
to buy it:
an advertisement for sth Her first modelling job was
in an advertisement for baked beans.
place/put an advertisement somewhere They have
started to place advertisements in popular magazines.
run an advertisement Like other blogs, his sites run
advertisements for debt-reduction services.
advert /ˈædvɜːt/ (also commercial) reklama
› an advertisement:
Their latest advert features world-famous tennis
player, Roger Federer.
appear in an advert Big companies often pay
celebrities to appear in their adverts.
see/read/answer an advert You often see adverts for
various unit trusts and funds in newspapers.
advert for sth All adverts for alcohol are carefully
marketing /ˈmɑːkɪtɪŋ/ marketing
the business activity that involves finding out what
customers want, using that information to design
products and services, and selling them effectively:
Mr. Harris was previously director of sales and
target – ciljati /ˈtɑːɡɪt/
AIM AT to aim advertising, criticism, or a product at
The products are targeted at people in their late
associate /əˈsəʊsieɪt/ povezivati
to relate two things, people, etc in your mind:
Most people associate this brand with good quality.
reach /riːtʃ/ dostići, stići do
1. to get to a particular high or higher level:
Profits are expected to reach $11.2 billion in the hotel
industry next year.
2. MARKETING to succeed in advertising or selling a
product or service to a particular group of people:
The internet is a major tool for reaching new
contain /kənˈteɪn/ sadržati
to have something inside or include something as a
How much liquid do you think this bottle
contains?;I've lost a file containing a lot of important
lifespan /ˈlaɪfspæn/ životni vek
› the length of time for which something exists or lasts:
It is battery operated and has a lifespan of two to three
previous /ˈpriː.vi.əs/ - prehodni
happening or existing before sth or someone else: The
previous owner of the house had built this wall.
allow /əˈlaʊ/ dozvoliti
to make it possible for someone to do something, or to
not prevent something from happening:
allow sb/sth to do sth The website allows consumers to
compare the prices of all energy providers.
advantage /ədˈvɑːntɪdʒ/ - prednost
a good feature that makes something better than
similar things:
have/get/gain an advantage Smaller businesses often
have an advantage in the area of customer relations.
disadvantage /ˌdɪsədˈvɑːntɪdʒ/ nedostatak, mana
something that makes a situation more difficult, or
makes you less likely to succeed:
One disadvantage of living in the country is the lack of
public transport.
cost /kɒst/ trošak
money that has to be spent in order to buy, do, or make
Some people are reluctant to seek the help of a
financial adviser because of the cost.
cut/lower/reduce the cost
remind /rɪˈmaɪnd/ podsetiti
to make someone think of something they have
forgotten or might have forgotten:
Could you remind Paul about dinner on Saturday?
Different types of ad
commercial /kəˈmɜːʃəl/ reklama na televiziji ili
› MARKETING an advertisement that is broadcast on
television or radio:
American manufacturers have produced a series of TV
commercials highlighting manufacturing successes.
pop-up – oglasi koji iskaču dok smo na nekom sajtu
na internet
We do not allow pop-ups of any kind on our website.
banner ad (also banner, banner advertisement) – oglas
koji iskače na vrh stranice na internetu
an advertisement that appears across the top of a page
on the internet:
The ISP guarantees advertisers that a banner ad will
appear a certain number of times during a contract
classified ad – mali uokviren oglas na interentu ili u
one of the small advertisements in a newspaper,
magazine, or on a website that offers a job or to sell or
buy something:
To find job opportunities in your area, look through
classified ads and sign up with local employment
word of mouth - usmeno
the process of telling people you know about a
particular product or service, usually because you
think it is good and want to encourage them to try it:
by/through word of mouth We get most of our clients
by word of mouth.
word-of-mouth advertising/recommendation
billboard /ˈbɪlbɔːd/ bilbord
a large board used for advertising, especially by the
side of a road