Download Social Media

Social Media #3
Today I am: Looking at Social Media from a “big picture” view
So that I can: Demonstrate a greater understanding of how social
media works
I will know that I’m successful when: I see the full power of a
Social Media as marketing strategy
Social Media in Plain English
http://www.youtube.com/watch?v=MpIOClX1jPE
Social Media – part of the
Overall Company
Marketing Strategy
Company Web Site
Social Media
marketing plan
Social Media replicates and enhances what traditional
and most sought after form of marketing?
Answer: “Word of Mouth”
Word of Mouth can be:
Positive
Negative
Social Media must be actively managed to ensure a
positive effect on your brand.
What content is the most engaging?
Building a Community via Social Media
How?
#####!!!
Hash tags build community using a connecting
element
Create and brand hash tags thoughtfully
Interesting Hashtag marketing facts:
Twitter
• Tweets with hashtags get two times more engagement that tweets
without
• When you use more that two hashtags, engagement goes down 17%
Instagram
• Interactions are highest with 11+ hashtags!
Facebook
• Posts without a hashtag work better
Social Media – engagement is the key!
How?
“Action Gating”
• Have consumer take an action to get something
• Offer prizes that align with your brand
• Provide recognition
Building a personal brand
• Your social media account
• Build and protect your brand
• Never use swear words or speak negatively
about others
• Always assume a future boss/client will see
• Social media is your reputation
Benefits of Social Media:
In the end, advertising is about two questions:
 Who needs to know?
 How are they going to find out?
Traditional advertising can be very effective, BUT . . .
Social Media can produce much more!
Case Study: Audi A3 – The art of the heist
http://www.youtube.com/watch?v=z5w2CNB9clw&playnext=1&list=PLC7185B9CA696DA63&feature=results_video
Wednesday 11/16 – Unit Review Sheet
Thursday 11/17 – Notebook turn in + Poster work + Study
• Advertising Media #1
• Measurement & Rates #2
Poster
• Social Media #3
Advertising: One-way, non-personal communication
• Unit Review Sheet
 List six (6) media choices and provide an
Folder is worth 17 points
image and/or description for each.
Friday 11/18 – Finish Poster and Study!
Monday 11/21 – “Game Day” – Test and Posters
Tuesday/Wednesday 11/22 or 23 – Lesson 4 + Project Roll Out
Quizlet.com
Marketing I-II Unit 4
Reminder - All lessons on Classroom web site
Directory of Teacher Web Pages
Select Mr. Zender to the right
Note: Take Unit 3 material out of binder and save elsewhere. Turn in only Unit 4 Material.