Download Chapter 8: Consumer Culture

Consumer Culture
Chapter 8
Consumer Culture
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What is it?
Why do we care?
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Shapes behavior
Subculture
Culture provides meaning
Cultural norms
Cultural sanctions
Pop culture
Sex roles
Core Values
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Where does culture come from?
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Ecological factors
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Physical environment and habitat
Traditions
Cultural Values
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Dimensions
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Individualism / Collectivism
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Masculinity / Femininity
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What does it measure?
What does it measure?
Power Distance Index
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What does it measure?
Cultural Values
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Dimensions (cont’d)
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Uncertainty Avoidance
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Long-term Orientation
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What does it measure?
Guanxi
CSV Scoreboard
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Cultural distance
How is Culture Learned?
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Socialization
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Enculturation
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Acculturation
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Influences
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Ethnic identification
Consumer ethnocentrism
How Is Culture Learned?
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Quarter of Institutions
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What are they?
World Teen Culture
Non-smoking ads
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Modeling
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Shaping
Communications
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Verbal Communication
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Dialects
Translations equivalence
Metric equivalence
Communications
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Nonverbal Communications
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High-context
Time
Body language
Space
Etiquette
Relationships
Agreement
Symbols
Emerging Cultures
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Purchasing power parity
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Glocalization (not a typo)