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Contemporary Economics: An Applications Approach By Robert J. Carbaugh 4th Edition Chapter 3: Demand and Supply Applications Copyright ©2006 by Thomson South-Western. All rights reserved. Elasticity of Demand Price elasticity of demand Estimated price elasticities of demand item Percentage Change in Quantity Demanded E d Percentage Change in Price Airline travel Medical care Auto tires Gasoline Housing Automobiles Movies Natural gas elasticity coefficient short run long run 0.1 0.3 0.9 0.2 0.3 1.9 0.9 1.4 2.4 0.9 1.2 0.7 1.9 2.2 3.7 2.1 Sources: From Robert Archibald and Robert Gillingham, “An Analysis of the Short-Run Consumer Demand for Gasoline Using Household Survey Data,” Review of Economics and Statistics, November 1980, pp. 622–628; and Hendrik Houthakker and Lester Taylor, Consumer Demand in the United States (Cambridge: Harvard University Press, 1970), pp. 56–149. Carbaugh, Chap. 3 2 Elasticity of Demand Elasticity and airline ticket tax All tax is shifted to buyers S1 (inelastic) (with tax) 550 S1 Price ($) Price ($) D0 Some of the tax shifted to buyers (with tax) B S0 A 500 (without tax) S0 C 520 A 500 (without tax) D1 (elastic) 0 0 0 300 Quantity of tickets Carbaugh, Chap. 3 0 290 300 Quantity of tickets 3 Elasticity of Demand Elasticity and tuition revenue D0 Tuition revenue = $28 million Elastic demand: falling total revenue Tuition $ Tuition $ Inelastic demand: rising total revenue Tuition revenue = $23 million D1 B 5,000 5,000 A 4,000 C 4,000 Tuition revenue = $24 million Tuition revenue = $24 million 0 0 5600 6000 Attendance Carbaugh, Chap. 3 D 4600 6000 Attendance 4 Price Ceilings and Floors Rent ceilings and housing shortages Rent ($) S0 C Shortage 900 A B Rent ceiling 600 D1 D0 0 400 700 1000 Quantity of apartments per month Carbaugh, Chap. 3 5 Price Ceilings and Floors Effect of price supports for wheat Price Surplus B $5 C S0 Price floor A $4 D0 $0 0 7 9 11 Quantity of wheat (millions of bushels) Carbaugh, Chap. 3 6 Elasticity applied Increasing cost of health care S0 Price ($) S1 B 250 A 200 D1 D0 0 10 20 30 Quantity of health services per month Carbaugh, Chap. 3 7