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Transcript
Ethical Issues in Marketing to Children By: Thesis Statement The purpose of this paper is to establish that unethical marketing to children has negative impact on children’s physical and psychological health. Unethical Practices in Marketing • Using Knowledge of Child Psychology in Marketing Themes • Development of Brand Name Loyalty since Childhood • Marketing through schools by involving in educational processes • Promotion of Toys and Games inspired by Programs Unethical Practices in Marketing • Deeply Engaging Techniques for Marketing Sugary Cereals to Children through Online Media • Cross-promotion Techniques using Licensed Characters • Collection of Children’s Behavioral Data for Food Marketing Purposes Gambling Advertisement and its Ethics • Uncontrolled Marketing Practices for Gambling • Gambling Advertisements in Media • Gambling Advertisements at Point of Sale • Sponsorship of Sports • Promotional Products • Celebrity Endorsements EFFECTS OF UNETHICAL MARKETING TO CHILDREN • Obesity among children • Gambling Habits • Development of Aggressive and Violent Behaviors among Children Conclusion The study justifies that since the advertisement and promotional strategies are always based on offering attraction to consumers within products and services, these strategies always involve manipulation, unrealistic commitments, and use of knowledge and concepts of psychology of humans without their consent. Due to this reason, cognitive and other psychologists have always shown their concerns about advertisement to children. Since adults still have more power and exposure to think and decide among good and bad, however, children are innocent and use of their cognition for the benefits of businesses is termed as highly unethical.
