Download CSA Content Map Example - Content Strategy Alliance

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Example Name
ID & Version
Phase
Creation Date
Content Map
cmap-anl-xmpl1-01
Analyze
March 2015
Persona
Noreen Smith
Marketing
Manager
Lifecycle Stages
Awareness
Or
Interest
Or
Desire
Or
Action
Or
Post-Purchase
Or
Discovery
Research
Prospecting
Opportunity
Consumer
Advocate
Content examples for one persona
Type of Buyer:
Needs to buy new
software for her
company
• Industry blog
• Social media
communities
• General how-to
videos
• Industry white
papers
• General
purpose
eBooks
• Advertising
• Trade shows
• Company blog
• Overview
brochure
• Specific
how-to videos
• Best-practices
white papers and
eBooks
• Webinars
• Product/service
videos
• Webinars - specific
• Product/
service brochures
• Limited product trial
• Online vendor demo
• End user testimonial
videos
 Case study white
papers
• Vendor comparisons
• Personal emails
• Product/service
videos
• Webinars - specific
• Product/
service brochures
• Limited product trial
• Online vendor demo
• End user testimonial
videos
 Case study white
papers
• Vendor comparisons
• Personal emails
• Upgrade offers
• Onboarding
documentation
• Customer
satisfaction
survey
• Customer
retention
communications
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