Download 6 steps to pricing - Renton School District

Survey
yes no Was this document useful for you?
   Thank you for your participation!

* Your assessment is very important for improving the workof artificial intelligence, which forms the content of this project

Document related concepts
no text concepts found
Transcript 
http://prezi.com/gyelgimwzqex/?utm_campaign=share&utm_medium=copy&rc=ex0share
Marketing Strategies



Cost-Plus Pricing
Backwards from Retail Price
Forward from Manufacturer’s Cost
1.
2.
3.


Demand-Oriented Pricing
Competition-Oriented Pricing
Cost-Oriented Pricing
Skimming Price vs. Penetration Pricing
Adjusting the Base Price
o Product Mix Strategies
 Price Lining
 Optional Product
 Captive Product
 By-Product
 Bundle Pricing
o Geographical Pricing
o International Pricing
o Segmented Pricing
 Buyer Identification
 Product Design
 Purchase Location
 Time of Purchase
o Psychological Pricing
 Odd-Even Pricing
 Prestige Pricing
 Multiple Unit Pricing
 Everyday Low Prices
o Promotional Pricing
 Loss Leader Pricing
 Special-Event Pricing
 Rebates and Coupons
o Discounts and Allowances
 Cash Discounts
 Quantity Discounts
 Trade Discounts
 Seasonal Discounts
 Allowances
6 steps to pricing (also see pg618)
1.
2.
3.
4.
5.
6.
Establish Pricing Objectives
Determine Costs
Estimate Demand
Study Competition
Decide on a Pricing Strategy
Set Pricing
Related documents