Download Big Data - UK College of Agriculture

Tim Stombaugh
Biosystems and Agricultural Engineering
Describe different types of data
 Understand the current state of the ag big
data industry
 Be able to help other farmers navigate the
big data world


Large Data Sets
◦ Require unique analysis techniques
Variety
 Velocity
 Patterns, trends, and associations

Machine Data
 Production Data
 Telematics


Performance (Outputs)
◦ yield, moisture, oil content, protein, runoff/leaching

Management (Inputs)
◦ inputs, scouting, field management, machine data

Environmental (Stuff I can’t change)
◦ weather, soil type, slope, field boundary issues

Economic
◦ prices, interest, taxes, loans, insurance, capital

Human Resources
◦ wages, reliability, efficiency, productivity
When the machine phones home
 Connectivity
 Internet of Things

Storing data on a server somewhere
 That server does the computation
 Accessibility

◦ Multiple points
◦ Multiple users

Security
◦ Back-ups
Fleet Management
 Secure Storage
 Data Access – prescriptions, yields,
 Data analysis
 Prescription Generation
 Performance
 Real-time adjustments
 Management
 Market leverage
 Environmental
 Economic


Telematics common
◦ New machines connected
◦ Remote access
◦ Fleet management
◦ Data access (prescriptions, yield data, etc.)
Data mining from machine data
 Basic data processing
 Prescription generation

Farmers
 Landowners
 Neighbors
 Service Providers
 SP Competitors
 Input Suppliers
 Machine Mfgrs.
 Buyers

Regulators
 Watchdog groups
 Investors
 Consumers

Value of data?
 Examples

◦ Machinery companies
◦ Chemical companies
◦ Buyers
◦ Watchdog groups

Models: trading analysis tools for data
Metadata
 Connectivity
 Data ownership
 Data access
 Think beyond production practices
 Long-term impacts

Data that describes the data
 Adds to value of data
 Critical to interpretation

Cellular coverage
 Data plans
 Internet bandwidth

Cloud storage facilitates multiple access
points
 Ownership must be considered in
contracts
 Fine print/implied
 Accessibility if changing providers

More of a business model
 New terminology

◦ Work Orders
◦ Receivables
◦ Inventory
Efficiency
 More than marketing (selling) product

Sustainability of management strategies
 Risk
 nutrientstar.org

What is ag big data?
 How is it being used?
 What is its potential?
 How are farmers going to have to
respond?

Tim Stombaugh
Biosystems and Agricultural Engineering