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What is a CRM
 Uses of a CRM
 What is Data Mining
 Data Mining Tasks
 How a CRM Utilizes Data Mining
 Companies who Use CRM Data Mining


Customer Relationship Management

Goals

Benefits

Sales Trends

Market Groups

Discovery

Data Warehousing

Customer Trends
Anomaly Detection
 Association Rule Learning
 Clustering
 Classification
 Regression
 Summarization


Errors

Trend Recognition

Usage of Data by Departments
Facebook
 Apple
 Amazon
 Google
 Martins (Indiana, PA)
 Giant Eagle

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