Download What is real time marketing?

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The humble almond
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The humble almond
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Smart Farming
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The almond (farmer) just got a lot smarter
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So what does this mean for
marketing?
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Profiling is useful, but not optimal
Almond trees share a profile, but
Responding to the
no two are the same
unique needs of each tree,
in real-time, delivers significantly more value
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What is real time marketing?
Website
Call Centre
Mobile
eMail
Real-time
Interactions
Social
Real-time
SMS
decisioning
IVR
Programmatic
Ambient
In store
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So, does real time work?
Retail
Paid for
implementation
and year 1 costs in
Month 1
Telco
Has increased
incremental sales from
loyalty program by
49%
Real time next best conversation in email
Channel now
the brand’s
No 1
performer
Conversion rate of sales
in the highest value
segments
60%
Real time next best conversation in IVR
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To sum up
Real-time marketing is disrupting marketing
as we speak – you’re either doing it, seriously exploring how to
do it or on the sidelines.
More case studies on how others are doing it?
Connect with me on LinkedIn Grant Stewart, Head of Strategy
digitalalchemy.com.au