Download Associate Brand Manager

Associate Brand Manager
Industry: Interactive Entertainment
Compensation: $60K - $75K + Full Benefits
Location: Southern California
Relocation: Yes
Job Description:
We currently are seeking a self-motivated, creative Associate Brand Manager to join our team. The
Associate Brand Manager (ABM) is responsible for the development, management, execution and analysis
of the product marketing plans/strategies for the assigned products and brands on a worldwide basis. This
includes: development of the communications strategy, budget creation, pro forma P&L preparation,
business analyses, trade marketing strategy, supervision of the PR plan and day to day execution of the
marketing plan. The ABM is expected to develop the marketing strategy and the associated marketing plan
for the above mentioned items. The ABM is expected to be able to make strategic recommendations to
management on how the company can best meet its financial objectives on a product by product basis.
Major Tasks, Key Responsibilities, and Key Accountability:
Develop Comprehensive Product Marketing Plan/P & L ("PMP") for the product line:
 Develop an annual marketing plan for each assigned product or brand.
 Develop trade marketing strategies that maximize revenues and profits for all assigned products.
 Oversee the development of the advertising, promotional, direct marketing, on-line marketing and
PR activities associated with each brand.
Business Analysis:
 The ABM is expected to perform sophisticated quantitative analyses.
 This includes: sell through analysis, profitability analysis, inventory and catalog tracking, marketing
expense tracking, initial build recommendations, trade marketing efficiency analysis, competitive
analysis and other ad hoc special projects.
 They are expected to identify business opportunities and perform the appropriate independent
analysis.
Product Management:
 The ABM will be responsible for the day-to-day management of a portfolio of interactive brands.
 Identify incremental product or sku opportunities for the assigned products/brands.
 Assist in the development of product and consumer research. The ABM’s work in the research area
is expected to contribute to long-term product planning and post-release product performance
analysis.
Project Leadership:
 The ABM is expected to assume a leadership role in championing his/her product assignments.
 The ABM must provide the vision for the positioning and marketing of the product throughout the
organization.
 The ABM needs to be able to work directly with key external developers regarding all components
of the PMP.
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The ABM must be able to garner the developer’s confidence in his/her ability to identify the product
marketing strategy and execute against the strategy.
Primary Marketing Relationships:
 Work directly with outside agencies to identify product creative strategy and ensure all
communications materials deliver against that strategy.
 Work with key Sales Force personnel on trade marketing programs, retail merchandising and sales
materials communication.
 Ensure all Internet, Direct and PR objectives are met through coordination of all efforts with each
department’s counterpart.
 Interface with department Controller on financial planning.
 Work with head of Operations to meet product distribution and COGS objectives.
 Work with key studios personnel on product strategy, concept assessment and product development.
Basic Job Qualifications and Education:
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College Degree from highly regarded academic institution, MBA from comparable institution
preferred
1-3 years of either entry-level Product Management, consulting, or financial analysis
Demonstrate strong quantitative skills
Strong interest and passion for the video game industry
Results oriented, self-motivated
Extremely organized and detail oriented
Excellent interpersonal and relationship management skills
Excellent written and verbal communications skills
Proficient with MS Office
Ability to function and excel in a fast-paced, team environment
Ability to analyze a variety of data and identify marketing trends
High degree of comfort managing multiple projects