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Social, Moral and Cultural
Needs Triangle
Social
Moral or Ethical
Cultural or Spiritual
What do Manufacturers look for
when design a product?
Manufactures do not just make a product and hope that
people will buy it. They design for a target, they have to
think about this target groups
 specific needs or wants, this might be cultural or religious
needs
 Think about the moral issues about making the product will
this affect the target group
 Think about environmental issues making the product
These are known as:
Social, Moral/Ethical and Environmental issues
Social Needs
•
Special diets:
• Low fat
• Low sugar
• High Sugar
• High starch carbohydrate
• Celiac
• Lactose intolerant
• High Fibre
- medics recommend that as a society we
reduce the amount of fat eaten in our diet to
reduce heart disease and obesity
- type 2 diabetics or slimmers need to
reduce the amount of sugar in their diets
- type 1 diabetics need to increase the
amounts of sugar eaten
- sporty people or athletes need to
increase the amount of starch carbohydrate
eaten
- allergic to gluten in foods
- allergic to dairy products
- medics recommend that as a society we
increase the amount of fibre we eat in our diet to
reduce bowel cancer
Social Needs
• High iron
• Allergies
• Children
• Elderly
- due to busy lifestyles many modern day
people are anemic and need to increase
iron intake. Especially those recovering
from illness
- many people are born with allergies
to certain food stuffs – common allergies
are to nuts, eggs etc..
- children’s bodies are still growing and
developing rapidly. They need a high
intake of protein and vitamins and
minerals
- the elderly need a high intake of protein
and vitamins and minerals to ward off
diseases.
Cultural or Spiritual Needs
•
•
Spiritual Needs:
Religions:
• Jewish
• Muslim
• Hindu
• Buddhists
– do not eat pork
– only eat hallal meat
– do not eat beef
– are vegan
• Cultural Needs:
• Traditions – meals or ingredients for special occasions that have become
part of our culture. Eg festival dishes
• Ingredients in dishes that come from or originate from specific countries in
the world spices from India
• Cooking methods that come from or originate from specific countries in the
world eg BBQ
Moral or Ethical Needs
•
Moral standards:
• Vegetarian or vegan
- do not believe in causing harm to the
animal. Vegetarians avoid meat and fish.
Vegans avoid eating animal products
• Eat a healthy, balanced diet
- follow the principles of the eat well
diagram
• Organic
- ingredients are grown without the use
of pesticides or chemicals. They are
produced naturally
- for ingredients that are produced abroad,
farmers are paid a fair wage for their crops
as if they were produced in Britain – this
helps to reduce poverty
• Fair trade
Moral or Ethical Needs
• Only eat British grown
- food items have been farmed in Britain
therefore reducing the amount of food
miles used and the carbon footprint
• Red tractor endorsed
- food items have been farmed in Britain to
assured safety standards
• Ecotarian
- only eat foods with the least amount of
food miles and carbon footprint, recyclable
an sustainable produce
What does this symbol mean? What does it tell
consumers?
Moral or Ethical Needs
• Free range
- eggs or chickens have had a free space
in which to live rather than battery farming
• Non irradiated
- the food has not been treated with
radiation
• Poverty
- 70% of 3rd world countries farmed
produce is exported to different countries
this sustains their economy but keeps them
in poverty – we should be eating seasonal
produce from our own areas.
What does this
mean?
Sustainability
To continue to support the environment by ensuring the production and
consuming of food affects the environment as little as possible
RECYCLE
REUSE
What can manufacturers do to support this?
What can consumers do to support this?
REDUCE
GCSE QUESTIONS
1. What is meant by organic foods?
(2 marks)
2. Explain why more manufacturers are using organic foods?
(2 marks)
3. Sustainability is becoming an important issue for consumers.
What are the advantages and disadvantages of using locally sourced,
seasonal foods?
(8 marks)
4. Explain some of the issues related to air miles?
(4 marks)
5. Explain some of the issues related to the packaging of food products?
(6 marks)