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International Marketing  Course Outline
Introduction
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Review of Marketing
The scope and challenge of International Marketing
Culture and Markets
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Impact of culture on International Marketing
International political and legal environment
Assessing International Marketing opportunities
Strategy
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Developing International Marketing strategies
Operations
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Issues in managing International Marketing operations
Ethics and social responsibility in International Marketing
Review
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Review and application of key concepts
Contemporary developments in International Marketing
Exam
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This is a written exam in which you will be asked to describe an international marketing
strategy with reference to the concepts discussed in the course.
Recommended reading
Ghauri, P.N. and Cateora, P. 2010, International Marketing, 3rd Edition, McGraw-Hill, ISBN-13: 978007712285-0
International Marketing, Department of International Business, Stephanie Ashford
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