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IBBM WHAT IS MARKETING?
4 Functions of a Business
Operations
Management
(Production)
Human Resource
Management
Finance
Marketing
MARKETING (The Marketing Mix = 7 P’s)
Product /
Planning
Pricing
Process
*
Planning
Place
(Distribution
/Channel
MManagem
ent)
Physical
Evidence
*
People/
Target
Market *
Promotion
PROMOTIONAL MIX
Advertising
Samples
Displays
Outdoor Ads
Personal Sales
Contests
BROADCAST
PRINT
Newspaper
Publicity/Public
Relations
Sales Promotions
O
n
T Magazines
V
Transit/Taxi
Premiums/Coupons
SPECIALTY
Direct Mail
Yellow Pages/
Directory
Television, Radio, Internet, and Social Media Marketing= Broadcast
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