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Transcript 
Unit 5
Advertising
Advertising Media
Vocabulary
Verbs: communicate, endorse, place, run, sponsor, target
Advertising Media
• Cinema
• Exhibitions
• Internet
• Outdoor advertising
• Point-of-sale
• Press
• Radio
• Television
Methods of advertising
• Advertorials
• Banner ads
• Billboards/hoardings
• Commercials
• Free samples
• Leaflets/flyers
• Pop-ups
• Posters
• Product placement
• Sponsorship
• Viral advertising
•
•
•
•
Cinema: commercials, posters, product placement
Exhibitions: free samples, leaflets/flyers
Internet: pop-ups, banner ads, viral advertising
Outdoor advertising: billboards/hoardings, leaflets/flyers,
posters, sponsorship
•
•
•
•
Point-of-sale: free samples, leaflets/flyers, posters
Press: advertorials
Radio: commercials
Television: commercials, product placement,
sponsorship
Verbs - communicate, run, endorse, place, sponsor, target
1.
2.
3.
4.
5.
6.
run a campaign
endorse a product
place an advertisement
sponsor an event
target a consumer
communicate a message
free samples
slogans
endorsement
word of mouth
mailshots
mail shots – bulk mail
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