Download 1. Education

Prof. Dr. Muzaffer Bodur
Department of Management
Bogazici University
Telephone:
+90 212 359 65 09
E-Mail:
[email protected]
Curriculum Vitae
Prof. Dr. Muzaffer Bodur
1. Education
1977
Ph.D.
Indiana University, Bloomington, IN
1975
M.B.A.
Indiana University, Bloomington, IN
1970
B.A.
Robert College, Istanbul, Turkey
2. Teaching Area
Research Methods, International Marketing, Marketing Research
3. Research
3.1. Research Interests
Export Marketing Strategies and Firm Performance, Joint Ventures and Strategic Alliances in
Emerging Markets, Impact of National and Business Culture on Entrepreneurial Marketing in
Small and Medium Sized Firms, Culture and International Marketing Interface, Challenges of
European Integration for International Marketing, Consumer Satisfaction, Dissatisfaction, and
Complaining Behavior with Services, Internationalization Process of Swedish and Danish Firms in
the Turkish Market, Internationalization of Retailing in Turkish Consumer and Industrial Markets
3.2. Publications
-"Bodur, M. (1977), "Consumer Satisfaction/Dissatisfaction,and Complaining Behavior with
Services and Intangible Products", 1977 Marketing Dissertation Abstracts, Chicago, American
Marketing Association.
- Day, R.L. and M. Bodur (1977), "A Survey Research Approach to Measuring Satisfaction with
Services", in Barnett A. Greenberg and Danny N. Bellenger (eds.), Contemporary Marketing
Thought, Chicago, American Marketing Association, p. 506.
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- Day, R.L. and M. Bodur (1977), "A Comprehensive Study of Satisfaction with Consumer
Services and Intangible Products", in Ralph L. Day (ed.), Consumer Satisfaction, Dissatisfaction
and Complaining Behavior, Division of Research, Indiana University, Bloomington, Indiana, pp.
64-74.
- Day, R.L. and M. Bodur (1978), "Consumer Response to Dissatisfaction with Services and
Intangible Products", in H. Keith Hunt (ed.), Advances in Consumer Research, Vol. 5, Association
for Consumer Research, Chicago, Illinois, pp. 263-272.
- Day, R.L. and M. Bodur (1978), "Marketing of Services", in Jack Meredith and Paul Swanson
(eds.), AIDS Proceedings, Cincinnati, Ohio, p. 199.
- Day, R.L. and M. Bodur (1979), "Analysis of Average Satisfaction Scores of Individuals over
Product Categories", in Ralph L. Day and H. Keith Hunt (eds.), New Dimensions of Consumer
Satisfaction and Complaining Behavior, Division of Research, Indiana University, Bloomington,
Indiana, pp. 184-189.
- Bodur M. (1979), "Satin Alim Sonrasi Tuketici Memnuniyetsizligi ve Davranislari Uzerine Bir
Kavramsal Surec Modeli", (A Conceptual Process Model on Post-Purchase Dissatisfaction and
Complaining Behavior), Pazarlama Dergisi, (Journal of Marketing), Istanbul University, Institute
of Marketing, Istanbul, December, pp. 31-35.
- Bodur, M., E. Borak and K. Kurtulus (1981), "A Comprehensive Study of Satisfaction,
Dissatisfaction and Complaining Behavior with Consumer Services: The Case of Bloomington vs.
Istanbul", in Ralph L. Day and H. Keith Hunt (eds.), New Findings on Consumer Satisfaction and
Complaining Behavior, Division of Research, Indiana University Press, Bloomington, Indiana, pp.
73-80.
- Bodur, M. and K. Kurtulus (1981), "A Comparative Study on the Attitudes and Opinions of
Satisfied/Dissatisfied Consumers towards Business, Government and Marketing Practices: The
Case of Bloomington vs. Istanbul", in Hanle Hartvig Larsen and Soren Heede (eds.), Proceedings
for the 10th Annual Conference of European Academy for Advanced Research in Marketing,
Copenhagen, Denmark, March, pp. 689-706.
- Bodur, M. and B. Usdiken (1982), "Dimensions of Satisfaction with Educational Services", in H.
Keith Hunt and Ralph L. Day (eds.), Conceptual and Empirical Contributions to Consumer
Satisfaction and Complaining Behavior, Division of Research, Indiana University, Bloomington,
Indiana, pp. 75-82.
- Bodur, M. (1983), "Tuketim Sonrasi Tatminsizligin Olculmesinde Bir Veri Toplama ve Analiz
Yontemi", (A Research Design and Methodology for Measuring Post-Consumption
Dissatisfaction), in G. Ulusoy, S. Altunbay, C. Evranuz, F. Yildirim and A. Kutsal (eds.),
Yoneylem Arastirmasi Bildirileri '80, (1980 Proceedings for the 6th Annual Conference on
Operations Research), TUBITAK, The Scientific and Technical Research Institute of Turkey,
Istanbul, April, pp. 331-349.
- Bodur, M. (1984), "Yeni Urun Pazarlamasinda Yeniligin Benimsenmesi ve Yayginlasmasi
Acisindan Video Ornegi", (New Product Adoption and Innovation Diffusion: The Case of Video
Casette Tapes for Home Use), Bogazici Universitesi Dergisi, (Journal of Bogazici University),
Vol. XI, pp. 99-118.
- Bodur, M. and T. Cavusgil (1985), "Export Market Research Orientations of Turkish Firms",
European Journal of Marketing, Vol. 19, No. 2, pp. 5-16.
- Bodur, M. (1986), "A Study on the Nature and Intensity of Problems Experienced by Turkish
Exporting Firms", in T. Cavusgil (ed.), Advances in International Marketing, JAI Press Inc., Vol.
1, pp. 205-232.
- Bodur, M. (1986), "Transportation and Distribution Policies as Export Promotion Measures", in
E. Kumcu and F. Firat (eds.), The Role of Marketing in Economic Development, Ball State
University, Muncie, Indiana and Istanbul University, pp. 31-33.
- Cheron, E., M. Bodur, T.C. Padgett and W.A. Woods (1987), "Cross-Cultural Comparisons:
Method and Applications to Consumer Purposes for Purchasing", in C.F. Keown and A.G.
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Woodside (eds.), Proceedings of the Second Symposium on Cross-Cultural Consumer and
Business Studies, Honolulu, Hawaii, December, pp. 26-29.
- Bodur, M. and U. Yavas (1988), "Pre-Travel Planning Orientations of Group and Independent
Travelers", Tourism Management, Accepted for Publication in Vol. 9, No. 3, September, pp.145150.
- Yavas, U. and M. Bodur (1988), "Organized Tour Choice Factors", Journal of Professional
Services and Marketing, Accepted for Publication in Vol. III, No. 4, Summer, pp.255-265.
- Bodur, M. and A. N. Koc (1988), "Cocuklarin Tuketici Olarak Toplumsallasmasinda Televizyon
Reklamlarinin Rolu", (The Role of Television Advertising on the Socialization of Children as
Consumers), Research Paper, Social Sciences Institute, Bogazici University, November, SBE/AD
88-02.
- Bodur, M. and A.N.Koc (1990), " Shopping Strategies and Activity Patterns of Turkish
Consumers: A Research Note", Research Paper, Social Sciences Institute, Bogazici University,
September, SBE/AD 90-05.
- Ozsomer, A., M. Bodur and T. Cavusgil (1991), "Marketing Standardization by Multinational
Firms in An Emerging Market", European Journal of Marketing, Vol. 25, No.12, p.50-64.
- Bilgin, Z. and M. Bodur (1991), "Product Adaptations for Export Markets: The Case for Turkish
Ready-to-Wear Products in the German Market", in Kristina D. Frankenberger et all. (eds.),
Proceedings of the Fifth Bi-Annual World Marketing Conference, Copenhagen Business School
and Academy of Marketing Science, pp. 1-7.
- Bodur, M. and T.K. Madsen (1993), "Danish Foreign Direct Investments in Turkey" European
Business Review, Vol. 93, No.5, pp.28-42.
- Evirgen, C. M. Bodur and T. Cavusgil (1993), "Information Needs of Exporters: An Empirical
Study of Turkish Exporters", Marketing Intelligence and Planning, Vol. 11, No.2, pp.28-36.
- Bodur, M. (1994), "Foreign Market Indicators, Structural Resources and Marketing Strategies as
Determinants of Export Performance", in Catherine N. Axinn (ed.), Advances in International
Marketing, JAI Press Inc. Vol.9, pp.183-209.
- Asugman, G., E. Borak and M. Bodur (1994), Opinion Leadership and Self Monitoring: Evidence
from the Two-Way Flow of Communications", Proceedings of the ACR Asia-Pasific Conference,
Vol.1, pp.203-206.
- Asugman, G. and M. Bodur (1996), "Consumer Complaint Behavior and Retail Experiences of
Foreign Consumers in an Emerging Economy", Proceedings of EIRASS (European Institute of
Retailing and Services Science).
- Bodur, M. and E. Sarigollu (1997), "Environmental Sensivity of Turkish Consumers: A
Behavioral Segmentation Study", A Paper Presented at Annual Marketing Science Meeting, held at
University of California at Berkley, March 15-17.
- Kabasakal H. and M. Bodur (1997), "Reflections on Leadership from Printed Media: The Case of
Turkey", A Paper Presented at GLOBE (Global Leadership and Organizational Behaviour
Effectiveness) Meeting, held at Wharton School of Business, Pennsylvania, August 6-9.
- Bodur M., G. Alpay and G. Asugman (1998), "Performance Determinants of Multinational
Companies in an Emerging Economy", A Paper Presentes at Globalization, The International Firm
and Emerging Economies Conference, held at Cesme, Izmir, May 27-31.
- Ekin S. and M. Bodur (1998), "Internationalization of Retailing in Turkiye: The Case of Food
Retail Sector", A Paper Presented at Globalization, The International Firm and Emerging
Economies Conference, held at Cesme, Izmir, May 27-31.
- Pasa S. H. Kabasakal and M. Bodur (1998), "Culture Specific Leadership Attributes: The Turkish
Context", A Paper Presented at 5th International Conference of Western Academy of Management,
Istanbul, June 29-July 3.
- Ozcelik H. G. Alpay, H.Kabasakal and M. Bodur (1998), "Work Values, Etnicity and
Entrepreneurship: A Comparison of Armenian, Jewish and Turkish People", A Paper Presented at
Sixth International Conference on Work Values and Behavior, Istanbul, July 13-15.
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- Yavas U. and M. Bodur (1999), " Correlates of Adjustment: A Study of Expatriates in an
Emerging Country", Management Decision, Vol.37, No.3, pp.267-278.
Yavas U. and M. Bodur (1999), "Satisfaction Among Expatriate Managers: Correlates and
Consequences", Career Development International, Vol.4, No.5, pp.261-269.
- Kabasakal H. and M. Bodur (forthcoming), "Leadership and Culture in Turkey: Multifaceted
Phenomena", in R. House and J. Chhokar (eds.), An Anthology Book for 14 Countries, St. Martin
Press.
- Alpay G., H. Ozcelik, M. Bodur and H. Kabasakal (2000), "Turk Toplumunda Ermeni, Musevi
ve Turk Kokenli Girisimcilerin Is Degerleri", Z. Aycan (derleyen), Akademisyenler ve
Profesyoneller Bakış Açısıyla Turkiye'de Yonetim, Liderlik ve Insan Kaynaklari Uygulamaları,
Ankara: Türk Psikologlar Derneği Yayınları, No:21, pp.261-280.
- Kabasakal H. and M. Bodur (1999), "Humane-Orientation: Antecedents, Conotations, and
Variations", A working Paper submitted for GLOBE Project.
- House R.J., P.J. Hanges, S.A. Ruiz-Quintanilla, P.W. Dickson, V. Gupta, M. Bodur et al. (1999),
"Cultural Influences on Leadership and Organizations: Project GLOBE", In w.H. Mobley, M.J.
Gessner, Z.V. Arnold (eds.), Advances in Global Leadership, Stamford, CN: JAI Press, pp.171233.
- Brodbeck F., M. Frese, M. Bodur, et al. (2000), "Cultural Variation of Leadership Prototypes
Across 22 European Countries", Journal of Occupational and Organizational Psychology, Vol.73,
pp.1-29.
- Koopman P.L., D.N. DenHarbog, E. Konrad, M. Bodur, et al. (forthcoming), "National Culture
and Leadership Profiles in Europe: Some Results from the GLOBE Study", Special Issue on
European Journal of Work and Organizational Psychology.
- Bodur M., G. Alpay, and G. Asugman (2001), "Managerial Perceptions on Performance
Determinants of Multionational Companies in an Emerging Economy", A. Yaprak and H. Tütek
(eds.), Globalization, The Multinational Firm, and Emerging Economies, (A special issue of
Advances in İnternational Marketing, Vol. 10), pp.131-162.
- Kabasakal H. and M.Bodur (2002), "Arabic Cluster: A Bridge Between East and West", Journal
of World Business, pp. 1-25.
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