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A novel approach
For the treatment of
Bad breath
What is Bad Breath ?
• Bad breath is a growing concern in oral hygiene
• It affects more than 70% of the population worldwide
• It can happen from Halitosis and other conditions
• Halitosis, that affect 50% of the adult population (FDI World
Dental),is caused primarily by bacteria and sulfur compounds that
build up on the tongue
• Dry mouth, medications, diet, gum diseases and smoking are factors
that increase bad breath
• Consumers spend billions of dollars worldwide on products to make
their breath smell good
Todays treatment of Bad Breath
• Mints, mouth sprays, mouthwash and gum:
– Mask the problem rather than treating
– Short term effect
• Tongue scrapers and brushes - a medical device collecting and
removing the bacterial coating:
– Low efficacy, non portable device
– Non freshening effect ,no active agents
•
The market is in a constant search for products that deal
effectively with the problem and provide real long-term impact
'Like'
An innovative unique
clinically proven solution
that combats bad breath
by using Zinc microcapsules
in an abrasive form
that gently scrapes the tongue
to remove food particles
and odor–producing bacteria
for long-term impact
'Like'
the innovation solution for bad breath
• ‘Like’ novel platform technology focus on removing the causes of
Halitosis and other conditions of the mouth /tongue
• 'Like' comes in a form of combined lollipop/breath mint/tongue
scraper with microcapsules of Zinc
• Zinc is known as an active ingredient that neutralizes bad odor
• ‘Like’ address the root of the problem – bacteria on the tongue – for
long lasting effect and a fresh feeling in the mouth
• The scraping candy uses both natural active ingredients and a
tongue scraping action for maximum impact
• The microcapsules dissolve in the mouth and release the active
ingredient (Zinc)
'Like'
the innovation solution for bad breath
• ‘Like’ base stimulates saliva production to increase the moisture in
the mouth, an important factor in combating halitosis, smoker’s
breath and dry mouth
• The surface is abrasive to clean the tongue
• The product is sugar-free with mint taste
• The package includes 5 units
• Registration status: Food
• IP: First patent entered int’l phase
Second patent filed
The triple action of 'Like'
• Tongue scraper – physical activity
•
The microcapsules creates an abrasive surface which cleans gently the
tongue and increases the oral hygiene
• Neutralization of the odor – chemical activity
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The control release active ingredient Zinc is known as neutralizing the bad
odor
Instead of bacteria binding to surface proteins and releasing sulfur gases,
zinc ions bind to protein receptors and disallowing new sulfur gas from
being created
• 4 hours of fresh breath - masking
•
The combination of the Zinc agents and the mint flavor leaves the mouth
fresh with no bad odor for 4 hours
The benefits of 'Like'
• Fast action with long – lasting effect of 4 hours
• The product efficacy was approved in a clinical study
• The only tasty product that combines abrasive form and Zinc
additive which has the best potential to positively affect bad breath *)
• Natural and Safe
• Combat “on-the-go” tongue scraper, can be use anywhere, anytime
• Sugar-free
• Mint and tasty flavor
• High efficacy due to the lack of gag reflex that happened with
regular tongue scraper
*)”The effect of Breezy Candy on halitosis” – A double blind randomized study”, Shlomo Barak, Director, Institute of Dentistry & Oral
maxillofacial Surgery, Hillel Yaffe Medical Center with the Rappoport Faculty of Medicine, the Technion and Joseph Katz, Department of
Oral Diagnostic Science , University of Florida College of Dentistry
Breezy – the developers of Like’
• ‘Like’ was developed by a group called Breezy in Israel on 2007
• The entrepreneur is Mr. Shimon Harpaz who saw the needs and
potential for a scraping candy to treat bad breath
• He joined Lenny Sackstein, founder of Carmit Ltd., who introduced
the concept of microcapsules for scraping, and Dr. Shlomo Barak,
leading Israeli dentist and maxillofacial surgeon, and together
founded Breezy
• Breezy operated in the Mofet B’Yehuda innovation Accelerator, a
member of the Trendlines Group
• Hillel Lerman, CEO, has been involved in managing numerous
startups and taking Breezy to commercialization
The Clinical Research
• A double blind randomized study of 75 patients with Halitosis
• The participants were treated with or without abrasive microcapsules
containing Zinc gluconate, Propolis, a combination of both (Zinc,
Propolis)
• The halitosis was assessed by Halimeter at 4 different points of
time
• The study was conducted by Dr. Shlomo Barak, Director, Institute of
Dentistry & Oral maxillofacial Surgery, Hillel Yaffe Medical Center
with the Rappoport Faculty of Medicine, the Technion and Prof.
Joseph Katz, Department of Oral Diagnostic Science , University of
Florida College of Dentistry
The results of the Clinical Research
• ‘Like’ candy was found effective in treatment of halitosis for up to 4
hours
• ‘Like’ showed reduction of 60% in bad breath compare to other
combination (see the graph)
• ‘Like’ with the abrasive form and Zinc additive had the best potential
to positively affect bad breath while treating patients suffering from
halitosis
• The combined effect of abrasion by microcapsules with Zinc
supplement represents a novel and successful approach for the
treatment of halitosis
• 96% of the study participants reported that they will buy the product
The bad breath consumer
• A consumer research was conducted in Israel on September 2010 to
understand the scope of the consumer needs (Mutagim )
• 71% said they suffer from and kind of bad breath
• 74% of them feel irritated and uncomfortable during meeting other
people due to the bad breath they have
• 81% liked the idea of the ‘Like’ concept
• 87% said that they will buy ‘Like’ to try it
• Most of the participants will look for this product in the pharmacy/
drugstore
The product proposition
An innovative product with novel approach of treating bad breath
its easy to use
its fun to use
and above all…
It is the most effective solution ever!
Market introduction
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Enter to all Pharmacy channels
Recommended retail price:5.00-5.50 Euro
Strong POS
Detailing to pharmacists
Introducing to dentists
Massive PR
‘Like’ worldwide distribution
• ‘Like’ kick off started on January 2013
• It was launched in Spain and Israel
• Currently Breezy are searching for suitable distributors
Have we sparked you interest in
distributing ‘Like’ in your country?
Details for contact:
Hillel Lerman, CEO
Tel:+972-72-260-7032
Mobile:+972-54-421-5816
[email protected]